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Black & DeckerAgendaExecutive SummaryRecommendation 1 First Mover in E-commerce and Customer Support SiteRecommendation 2 Professional Power Tool DominanceRecommendation 3 Consumer Power Tool DominanceRecommendation 4 Global Expansion of Plumbing ProductsRecommendation 5 Penetrate U.S. Commercial Security Hardware IndustryRecommendation 6 Defend Against Mature MarketConclusionThank You For Your Time We Will Now Be Happy To Take Any QuestionsBlack & DeckerPolicy PatriotsAgendaExecutive summary RecommendationsConclusionQuestion & AnswersExecutive SummaryFirst Mover in E-commerce and Customer Support SiteProfessional Power Tools DominanceConsumer Power Tools DominanceGlobal Expansion of Plumbing Products Penetrate U.S. Commercial Security Hardware IndustryDefend Against Mature MarketRecommendation 1First Mover in E-commerce and Customer Support SiteCreate User-Friendly Systems to Sell and Support Products. Implement Live Interactive ServicesPromote Web-SiteUtilize Data for Production and Design ImprovementsRecommendation 2Professional Power Tool DominanceLight Weight High Powered Cordless ToolsDesign Prototypes/Test MarketBegin ProductionEvaluateRecommendation 3Consumer Power Tool DominanceDesign Market StrategyDraft CampaignLaunch CampaignEvaluateRecommendation 4Global Expansion of Plumbing ProductsEvaluate New Markets.Penetrate Global MarketsMaximize IntegrationEvaluate PerformanceRecommendation 5Penetrate U.S. Commercial Security Hardware IndustryEvaluate U.S. MarketEstablish RelationshipsIntroduce Products in the U.S.Evaluate PerformanceRecommendation 6Defend Against Mature MarketPrune Product LinesEvaluate New MarketsTarget New MarketsMaintain Low CostsConclusionFirst Mover in E-commerce and Customer Support SiteProfessional Power Tools DominanceConsumer Power Tools DominanceGlobal Expansion of Plumbing Products Penetrate U.S. Commercial Security Hardware IndustryDefend Against Mature MarketThank You For Your TimeWe Will Now Be Happy To Take Any


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SSU BUS 470 - Lecture Notes

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