Questions About JobsWhat’s the Job Market Like? What are Starting Salaries? What are Average Salaries?Advertising, marketing, promotions, public relations, and sales managersPowerPoint PresentationAdvertising Sales AgentsSlide 6Slide 7Slide 8Starting SalariesSlide 10Slide 11Graphic Artist SalariesAD SalariesMkt Coordinator SalariesMkt Manager SalariesAE SalariesTalent Zoo Salary MonitorWhat Can I Do to Better Prepare for a Career in Advertising?1. Read Everything2. Do Everything3. Computer SkillsHow Do You Know if an Advertising Career is Right for YOU?Questions About JobsWhat’s the Job Market Like?What are Starting Salaries?What are Average Salaries?Advertising, marketing, promotions, public relations, and sales managers•Keen competition for jobs is expected•College graduates with best job opportunities:–related experience, –a high level of creativity, –strong communication skills, and –computer skills •High earnings, substantial travel, and long hours, including evenings and weekends, are common.•According to a National Association of Colleges and Employers survey, –starting salaries for marketing majors graduating in 2005 averaged $33,873; –starting salaries for advertising majors averaged $31,340.Advertising Sales Agents•Overall earnings are higher than average but can vary considerably because they are usually based on a salary plus performance-based commissions and bonuses.•Pressure to meet monthly sales quotas can be stressful.Advertising Sales Agents•Median annual earnings for all advertising sales agents were $40,300 including commissions, in May 2004.Advertising Sales Agents•Advertising and related services$44,900•Radio and television broadcasting$38,980•Newspaper, periodical, book, and directory publishers $35,090•2004 journalism / mass communication grads–Median annual salary: $27,800• By type of media organization:–Daily newspapers: $26,000–Weekly newspapers: $24,000–Radio: $23,000–Television: $23,500–Cable television: $30,000–Advertising: $28,000–Public relations: $28,500–Consumer magazines: $27,000–Newsletters, trade publications: $28,000–Web sites: $32,000Grady College of Journalism and Mass Communication at the University of Georgia in Athens.Starting SalariesSource: http://www.careers-in-marketing.com/adsal.htmData from The Creative Group, a staffing firm in Menlo Park, Calif., show average projected annual starting salary ranges for the following common junior (one to three years' experience) positions in 2006:Advertising and Marketing •Copywriter: $34,000 -- $45,500•Copy editor: $30,750 -- $41,750•Proofreader: $30,000 -- $42,750•Marketing/communications coordinator: $32,000 -- $43,750•Media buyer: $33,500 -- $45,750•Marketing researcher: $32,000 -- $46,000•Event/trade-show coordinator: $31,500 -- $45,000Public Relations•Account coordinator -- agency: $30,250 -- $40,000•Specialist -- corporate (one to five years' experience): $34,500 -- $48,250 Creative and Production•Illustrator: $32,750 -- $44,500•Graphic designer: $31,500 -- $43,250•Production artist: $31,000 -- $39,500•Digital artist: $31,250 -- $40,750•Prepress specialist: $29,000 -- $38,750•Presentation specialist: $31,250 -- $41,500•Web animator (one to five years' experience): $38,250 -- $53,500•Web-production artist: $34,500 -- $48,250Graphic Artist SalariesSource: http://www.payscale.com/research/US/Job=Graphic_Artist_%2f_Designer/SalaryAD SalariesSource: http://www.payscale.com/research/US/Job=Art_Director/SalaryMkt Coordinator SalariesSource: http://www.payscale.com/research/US/Job=Marketing_Coordinator/SalaryMkt Manager SalariesSource: http://www.payscale.com/research/US/Job=Marketing_Manager/SalaryAE SalariesSource: http://www.payscale.com/research/US/Job=Account_Executive%2c_Advertising/SalaryTalent Zoo Salary MonitorWhat Can I Do to Better Prepare for a Career in Advertising?1. Read Everything•Newspapers, esp. WSJ•Trade Pubs, esp. AdAge•Books (advertising classics +)•Electronic newsletters (AAAA SmartBrief)2. Do Everything•Ad Club•Other Organizations (JOMC+)•Competitions•Volunteer•PT jobs•INTERNSHIPS3. Computer SkillsEveryone•Word / PowerPointAE / Media•ExcelAD•Photoshop / Illustrator / FlashHow Do You Know if an Advertising Careeris Right for YOU?•Don’t go into advertising (or any other career) for the money.•Do what you
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