LEARNING IDEF: Relatively permanent change inbehavior as a result of experienceI. Classical or Pavlovian Conditioning:learning by associationA). Pavlov's famous Experiment1. Present UCS: Get UCR2. Present CS3. Pair CS with UCS4. Test learned response to CS: CRB). Characteristics of CR1. Amplitude and Latency2. Form3. Generalization4. Discrimination5. Extinction6. Spontaneous Recovery C. Examples and Applications1. Conditioned Emotional Responses: LittleAlbert and Phobias2. Behavior Therapies3. AdvertisingLEARNING III. Instrumental or Operant Conditioning:learning by outcomeA).Shaping by Reinforcement1. Skinner Box: environment which is"operated " on.2. Reinforcement follows selected behavior3. Desired behavior occurs more often4. Consequences CONTINGENT on behaviorB). Consequences can Increase orDecrease Behavior1. Reinforcement: a). Positiveb). Negative 2. Punishmenta). Presentationb). RemovalIII. Cognitive or Observational Learning:learning by watching others1. Bandura and Bobo Doll: Implications formedia violence and pornography ?2. "Feerless Peer"3. When do we use observational learning?a). Complex behaviorsb). Consequences of model's behavior:Vicarious