Slide 1FoundersThe ProblemCompany HistoryLessonsResourcesIntuit (Software Company)Founders•Scott Cook–USC Bachelors, Harvard MBA–23 years old–Experience at Proctor & Gamble•Tom Proulx–Stanford student–Programmer, created version 1 in dorm roomThe Problem•Too much time “wasted” on household finances•Accounting packages were for accountants•“End financial hassles…”Company History•Founded 1983 (Quicken = initial product)•Dominating market (70%) 1992•Public company by 1993•Added William V. Campbell as pres & CEO in 1994•Revamped Quicken.com 1997 •QuickBooks (small business software) 1999Lessons•Customer satisfaction & service•Listen to customers–Pioneer in usability testing•Evolve and change–Packaged software -> Internet–Personal software -> Internet servicesResources•Intuit Pages–www.quicken.com–www.intuit.com•Wikipedia pages–Intuit–Scott Cook–Tom Proulx•Intuit history from Funding
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