Online Retailing checklist v1.1 © 2000 Information & Design pty ltd www.infodesign.com.auUsability evaluation checklist for online retailingThis brief checklist is an aid to evaluating a retail web sites for usability. It is specifically aimed at online retailing.Getting around the site (‘navigation’)Yes No NotesThe current location is always clear (‘Where am I?’)There is always a clear link to the Home pageSite structure is as simple as possibleTechnical jargon is avoidedNo unnecessary plug-ins are usedPages are less than 50Kb in size (to minimize download time)Finding productsYes No NotesCustomers can search for products in a variety of waysThere is an easy-to-use Product Search functionGood product descriptions are providedProducts are categorized clearlyPurchasingYes No NotesPurchasing procedure is clear and simpleCredit Cards are acceptedCredit card payments are secure (SSL)Company has a clear and easy-to-find privacy policyThere is a clear and easy-to-find returns policyCustomers can pay by phoneCompany has clear instructions on shippingCompany has good support for rural shoppersCustomers can abandon an order easilyCustomers can cancel an order easilyOnline Retailing checklist v1.1 © 2000 Information & Design pty ltd www.infodesign.com.auCustomer ServiceYes No NotesEmail support is availableTelephone support is available and numbers are easy to findAll graphic links are also available as text links (for visuallyimpaired)All images have ALT text assigned (for visually impaired)Error prevention and correctionYes No NotesErrors do not occur unnecessarilyError messages are clear and usefulLayout and Visual clarityYes No NotesThe layout is clearUnnecessary animation is avoidedThe pages are unclutteredThe layout is
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