PowerPoint PresentationSlide 2Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Slide 10Slide 11Slide 12Slide 13Slide 14Slide 15Slide 16Slide 17Slide 18Slide 19Slide 20Slide 21Slide 22Slide 23Slide 24Slide 25Slide 26Slide 27Slide 28Slide 29Slide 30Slide 31Slide 32Slide 33Slide 34Problem scenarioThe way forwardMindsets…during usability report presentations2 Psychological drivers (for those Executives)Other “driver”: I’ll be a hero!ProcessSample logging sheetSample dataVisual executive summaryLather, rinse, repeatSlide 45Slide 46Slide 47Slide 48Slide 49Slide 50Slide 51Slide 52G|METAHow to think like a userG|METAG|METAP E A C E. . . .G|METAIt should be obvious at a glance what each “page” does.Primary purpose.G|METAThere should not be a puzzle to solve while users move through the information.Effortless ease.G|METAAll information needs to be valid, accessible and usable via target technologies.Approved accessibility.G|METAThe interface and its layout always need to look and behave the same way.Complete consistency.G|METAThe interface should respond as a typical customer expects it to.Expected execution.G|METAPrimary purpose: It should be obvious at a glance what each web page does.Effortless ease: Customers should not have a puzzle to solve while they move through the information.Approved accessibility: All information needs to be valid, accessible and usable via target technologies.Complete consistency: The interface and its layout always need to look and behave the same way.Expected execution: The interface should respond as a typical customer expects it to.G|META...outP E A C EG|METAOn being a consultantG|METAG|METAHow do projects operate today?G|METAG|METAProject modulesWeb strategy &best practicesInformationdesignprinciplesStakeholderinterviewsProjectrequirementsUser surveyWeb statisticsPersonas WireframesExpertReviewFlow &taxonomyResearch Analysis DesignG|METAEngagementProposeContact Prospect assessment and qualification Proposal creation and sign-off AnalyzeUser and System scenario clarification Users, Goals & Tasks identification Persona building ReviewExpert review and/or full Customer Experience Testing Brief, prioritized "findings & recommendations" report DeliverNew Design Guide (wire-frames & blueprint) construction Design and implementation SeminarsG|METAWhat do (web) businesses today need?G|META•Architects•Masterminds•Communicators•Ideologists•Critical thinkers•Evangelists•Ambassadors...G|METAMindMatterG|METASo, how do you think like a user?G|METAThinking like a user is a strategic and tactical approach to the design of an information space such as a website or an Intranet.Structure and content is driven by the user’s stated desires, expectations, goals and tasks to create a design that is oriented towards their tasks and not primarily towards the corporation's informational structure (e.g.. corporate divisions, functions or organization chart).The high demands of fresh, easy to find content (publish or perish) within this approach is often difficult for many corporate web owners to swallow. BUT the users are in charge!Recent years have proven that the corporations who do focus on designs that are simple, manage complexity well are clean and heavily reliant on user input (early and often) are the ones that achieve their goals time and time and again.StrategyG|METADataKnowledgeInformationWisdomAnalysisOrganizationSynthesisAntithesisThinking like a userG|METAHow do you design to align?G|METAPersonasInformation ArchitectureUsabilityAccessibilityInternationalizationInformation DesignG|METAPersonasG|METAABEDCUser communityCommon functionalityShared functionalityPersona mapG|METAPersona elementsBasics• Age range• Gender• Educational level• Socio-economic level• Work• Family membership/role• Personality Style (e.g. passive/active, eager/bored, stressed/relaxed etc…)• “Name” in relation to behavior• PictureG|METAPersona elementsInteractive components BehaviorsWhat scenarios do the users get involved in?What are their expectations going into the scenarios? Expected level of valid usability?What are their activities in the scenarios?What are their roles, goals & tasks within the activities?Context What is their style/mode (and /or M.O.)Text vs. pictures? What are the reading levels of people in this social group?Urgent or relaxed visit: e.g. are they going to have many short or few longer visits?Tech barriers: slow PC, internet connection perhapsCognitive barriers, e.g. can they read complex arguments or follow “steps”.Content (Taxonomy)Lexicon – language level or registerCognitive abilitiesVocabulariesStructural/Informational conceptsG|METAPersona ProfileTracy Teen (A)Reached 14-year-old female teen. Very dedicated to her Church and eager to connect with other teens, youth pastors and resources to help her own daily discipleship. She's tech-savvy but will become easily bored by a lack of simplicity and interactivity.Personal Attributes/examplesAge 14Gender femaleMarital status singleEducation level secondary school, pre-high schoolFamily/familial position middle child, two brothersLeisure-time activity meeting friends at the mallWork noneOrganization role team leaderOrganization type/size/age Church & Youth Group / 200 members / 10 yrsYears in organization 6Organization decision maker/level yes , LowSocial/Web context Attributes/examplesSocial groupingGenerational cohort Gen YDefining idea for cohort toleranceSocio-economic service group (or H/M/L)mid-highUS Cultural dimensionspower-distance (e.g. gov't) Lindividualism Hmasculine approach Huncertainty avoidance Mpositive longer term focus MTask orientationLife goal Become a social workerEnd goal (work, life...) be more "christ-like every day"Subject matter expertise MTech proficiency MWeb behaviors Attributes/examplesPersonalityTocquigny personality style IllustrationWeb interaction style InfluenceTemperament IdealistPersonality type "Doer": extroverted, sensing, thinking, perceivingDesires popularityRelationship to Knowledge consumerBattleCry behaviorsPrimary motivationshelp myself; help others; keep up-to-date; guidance and structure; organize, plan and growSpecificity of visit/Expectations HUser dedication to task/criticality HNumber of visits to "convert"/join LUser relevance to success of site HUp/cross-"sell" potential HGoal/Primary Focus within Battle Cry improve personal discipleshipActivities : Goals interact, communicate, organizeActivities : Tasks