Spring 2007 SYLLABUS ARE 312 Agribusiness Marketing December 22 2006 COURSE DESCRIPTION Application of marketing and economic principles to decision making in contemporary agribusiness firms Marketing strategies marketing research and information segmentation and targeting marketing mix and market plans within food fiber natural resource and production input industries Professional selling skills and knowledge Off campus field experience COURSE WEBSITE URL This course uses WebCT Vista to provide a means of accessing the course syllabus calendar one page lecture outlines power points course assignments and tests exams from previous semesters submitting many of your course assignments checking your progress in the course communicating with the course instructor Registered students can access WebCT Vista by going to http vista ncsu edu index php And logging in to the ARE 312 course information CREDIT Hours 3 3 0 hours PREREQUISITE s ARE 201 or EC 201 or microeconomics principles class CLASS BEGINS January 11 2007 MEDIUM Classroom Delivery COMPUTING SKILLS REQUIRED FOR COURSE COMPLETION Students will need to perform the following basic Internet skills while taking this course You should test your capabilities for these functions prior to the start of the semester Access your Unity account Find the NC State web site Use e mail through the Internet Open an e mail window Send an e mail message Use a search engine Make hotlink connections mouse click on icons and blue underlined text Cut and paste between word processing software e mail and the web If you are experiencing difficulties with the above tasks you may want to contact a computer expert for suggestions in developing these skills or fixing any computer problem You may also contact N C State University Computer Services Information Center 208 Hillsborough Building on Hillsborough St across from D H Hill Library Telephone 919 515 HELP 4357 E mail help ncsu edu World Wide Web http www ncsu edu it essentials your unity account get started html with agribusiness broadly defined to include food fiber agriculture as well as selected areas in the life sciences Spring 2007 ARE 312 Agribusiness Marketing SYLLABUS page 1 Computer and WebCT Vista Access Students are expected to access their unity account and the WebCT Vista ARE 312 course website to use email on a regular basis at least once per week Class information is sent electronically to unity accounts Forwarding unity account email to other email accounts is the responsibility of the student In addition all reports cases team reports and class materials must be word processed Handwritten papers will not be accepted considered submitted on time or graded Students are expected to find access and gain experience with unity accounts WebCT Vista email and word processing prior to deadlines INSTRUCTOR Robert H Usry Bob Usry is an Extension Specialist and Lecturer in the Department of Agricultural and Resource Economics at North Carolina State University He teaches the introductory agribusiness marketing course and the senior level marketing analysis and market plans courses serves as faculty advisor to the Agribusiness National Agricultural Marketing Association club and advises the NCSU NAMA marketing team In 1993 he received a North Carolina State University Outstanding Teacher Award In 1996 Bob was elected a Teacher Fellow by the National Colleges and Teachers of Agriculture and named a College of Agriculture and Life Sciences Outstanding Faculty Advisor He has chaired the College of Agriculture and Life Sciences Honors Committee and is current chair of the Department of Agricultural and Resource Economics Marketing Development Committee For 2002 03 he served as the national faculty advisor representative to the National Agri Marketing Association careers committee that organizes and hosts the national marketing team competitions His Extension responsibilities include work in agribusiness marketing cooperatives and economic education Workshops seminars training sessions short courses and presentations for audiences that include primary and secondary school teachers Extension 4 H agents volunteer 4 H leaders youths and business persons He works with the Cooperative Council of North Carolina in implementing training for board members managers and employees of cooperatives He has lead statewide training and implementation of the Mini Society curriculum in 4 H non formal settings In the American Agricultural Economics Association Bob has chaired the Economic Education Committee and has been a key leader in promoting economic literacy efforts He is Superintendent of the National FFA Farm Business Management Career Development Event Committee and develops the North Carolina FFA Farm Business Management Agricultural Sales and Marketing Plan career development events In 1999 he received the Honorary FFA Degree from the national FFA organization and in 2005 he received a Lifetime Achievement Award from North Carolina FFA He is co author of a high school textbook titled Agribusiness published January 2001 Mr Usry has served as President of the N C Federation of Cooperative Extension Associations President of the N C Association of Extension 4 H Agents and an Executive Committee member of the N C Council on Economic Education Board of Directors Bob received a Bachelor of Science degree in Agricultural Economics in 1975 and a Master of Economics in 1979 both from N C State University DEPARTMENT Agricultural and Resource Economics NC STATE CAMPUS OFFICE LOCATION 3328 Nelson Hall NC STATE CAMPUS BOX MAILING ADDRESS Campus Box 8109 Raleigh NC 27695 CAMPUS TELEPHONE 919 515 4544 CAMPUS FAX 919 515 6268 E MAIL ADDRESS bob usry ncsu edu AUDIENCE Student learners working towards a Bachelor s Degree Spring 2007 ARE 312 Agribusiness Marketing SYLLABUS page 2 TEXTBOOK Principles of Marketing Philip Kotler and Gary Armstrong Prentice Hall Inc 11th edition 2006 ISBN 0131469185 SUBSCRIPTIONS TO THE WALL STREET JOURNAL Student subscriptions to the Wall Street Journal WSJ are strongly encouraged and available via a subscription form available from the instructor at 19 95 for 15 weeks WSJ will direct bill the student for the subscription The WSJ can be delivered mailed to your home address or the student can use an electronic edition Student learners are expected to read the WSJ on a regular basis preferably daily but at least weekly and be prepared to discuss information relevant to agribusiness life sciences