BA 290N-1, ME 290P and DSID125 Fall 2011 Managing the New Product Development Process: Design Theory and Methods FACULTY Teaching Assistant Alice M. Agogino, Department of Mechanical Engineering, 415 Sutardja Dai Hall (CITRIS Building), (510) 642-6450 [email protected] Mark Martin F512 Haas School of Business (650) 248-7728 (cell) [email protected] Celeste Roschuni Dept. of Industrial Design California College of the Arts (CCA) (415) 830-1499 (cell) [email protected] Lora Oehlberg Berkeley Institute of Design (BiD) 354/360 Hearst Memorial Mining Building [email protected] Office Hours W after class at Haas T 2-4:00 pm 415 Sutardja Dai Hall (CITRIS) After class or by appointment After class or by appointment Friday afternoons, noon-4:00 pm (detailed slots TBA) BERKELEY CLASS MEETINGS WORKSHOPS CCA CLASS MEETINGS Monday/Wednesdays 2-3:30 p.m. C220 Cheit Once teams are formed we will be holding some of the sessions in the Cal Design Studio in 501 Wurster Hall Friday afternoon, TBA Cal Design Studio, 501 Wurster Hall Monday/Wednesdays 12-3:00 pm California College of Arts DESCRIPTION This course is part of the Management of Technology program at the University of California, Berkeley. It is an operationally focused course, as it aims to develop the interdisciplinary skills required for successful product development in today’s competitive marketplace. Engineering, iSchool, Business, etc. students from Berkeley and Industrial Design students from California College of the Arts join forces on small product development teams to step through the new product development process in detail, learning about the available tools and techniques to execute each process step along the way. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sound, marketable product. Students can expect to depart the semester understanding new product development processes as well as useful tools, techniques and organizational structures that support new product development practice. Although the course focuses on the application of these principles to new product development, they are more broadly applicable to innovation in general – of products, services, organizations, business strategies and governmental policies. This course will also receive credit towards the new Engineers and Business Sustainability Certificate (http://sustainable-engineering.berkeley.edu/). DESIRED COURSE OUTCOMES Students can expect to depart the semester understanding new product development processes as well as useful tools, techniques and organizational structures that support new product development practice in the context of the “triple bottom line” – economy, environment and society. TOPICS COVERED Product development processes and organization, product planning, high functioning teamwork, CAD/Syllabus - 2 solid modeling, customer/user needs assessment, personas and empathic design, translating the "voice of the customer", concept generation, concept selection, concept development, decision analysis, concept testing, product architectures, design for variety, design for environment, life cycle assessment, design for assembly/ manufacture, prototyping, design costing, information technologies, design optimization, engineering ethics, universal design and entrepreneurship, innovation and intellectual property. EXPECTATIONS This is a three-unit graduate course. Accordingly, we have designed the course to demand approximately 9 hours per week of your time. We expect that each student will prepare for and attend all of the class sessions and will participate fully on a project team. This is particularly critical, as a number of the class sessions are working sessions during which we expect you to work with your team on your development project. We have tried to smooth the workload for the course so that it will remain relatively constant throughout the semester, and all requirements are clearly spelled out in this syllabus so that you can readily plan ahead. ACADEMIC INTEGRITY We encourage full group and class collaboration on all aspects of this course. We expect that all team members will contribute substantially to the project efforts, although some students will choose to devote themselves to the projects beyond what is required for the course. Students will be asked to critique and contribute to the projects of others in the class in a cooperative, supportive environment, and will be asked to submit critiques of their own group and group members during the course of the semester. GRADING Your course grade will be determined as follows: • 10% on your attendance and the quality of your preparation for and participation in class discussions • 20% on the quality of your individual assignments • 10% for your final design journal (individual) • 60% on the quality of your team’s project-related assignments, final presentation and deliverables. The grade is distributed as follows: o 10% for the 10/17 peer review on user needs research o 10% for the 11/19 midterm tradeshow peer review o 20% for final deliverables due on 12/11 o 20% for final presentation to judges at final tradeshow TEAM PEER ASSESSMENTS At mid-semester, we will ask for individual peer assessments of the contributions made by your teammates. This assessment will not be considered in preparing your final team grade; they are considered an “early warning” for struggling teams. However, we will ask for an end-of-semester peer assessment, which could have an influence on individual grades. CLASS PREPARATION AND PARTICIPATION Readings are meant to guide your thinking about the class assignments. Readings are given in the class schedule; we expect you to come to class prepared to discuss the readings and the suggested questions. In any given class session, a handful of students may be called upon specifically to speak about the readings and answer questions about them. If you have prepared in advance according to the syllabus, you will have no problem responding when called upon. Your individual class participation grade will be based upon your in-class remarks during discussions and will be judged by the teaching staff.Syllabus - 3 NO-ELECTRONIC SCREEN POLICY DURING LECTURES Haas is encouraging a "no-electronic policy" during lectures and guest speakers. We will