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Berkeley ECON 100A - Pricing

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Jeffrey M. Perloff, Microeconomics, © 2001 Addison Wesley Longman, Inc., All Rights ReservedPricingJeffrey M. Perloff, Microeconomics, © 2001 Addison Wesley Longman, Inc., All Rights ReservedTable 12.01 A Theater’s Profit Based on the Pricing Method UsedJeffrey M. Perloff, Microeconomics, © 2001 Addison Wesley Longman, Inc., All Rights ReservedFigure 12.01 Perfect Price Discriminationp, $ per unit654321Q, Units per day6543210MCeDemand, Marginal revenueMR1= $6 MR2= $5 MR3= $4Jeffrey M. Perloff, Microeconomics, © 2001 Addison Wesley Longman, Inc., All Rights ReservedFigure 12.02 Competitive, Single-Price, and Perfect Discrimination Equilibriascdp, $ per unitEDCBAQ, Units per dayQQ=QMCsDemand, MRMRspc= MCcecespsp1MC1MCdJeffrey M. Perloff, Microeconomics, © 2001 Addison Wesley Longman, Inc., All Rights ReservedApplication Tagamet Revisited p, ¢perdaily dose1.30 2.612.75A≈$0.44millionC≈ $0.44 millionB ≈ $0.88 millionDemandQ, Million daily doses of Tagamet75.07.50eseMCMR143.0cJeffrey M. Perloff, Microeconomics, © 2001 Addison Wesley Longman, Inc., All Rights ReservedFigure 12.03a Quantity Discriminationp1, $ per unit30507090Q, Units per day20 40 900m(a) Quantity DiscriminationDemandA =$200C =$200B =$1,200D =$200Jeffrey M. Perloff, Microeconomics, © 2001 Addison Wesley Longman, Inc., All Rights ReservedFigure 12.03b Quantity Discriminationp2, $ per unit306090Q, Units per day30 900m(b) Single-Price MonopolyDemandF = $900G= $450MRE = $450Jeffrey M. Perloff, Microeconomics, © 2001 Addison Wesley Longman, Inc., All Rights ReservedFigure 12.04a Multimarket Pricing of AibopJ, $ per unitQJ, Units per yearDWLJDJCSJπJMRJpJ= 2,0005003,5000MCQJ= 3,000 7,000(a) JapanJeffrey M. Perloff, Microeconomics, © 2001 Addison Wesley Longman, Inc., All Rights ReservedFigure 12.04b Multimarket Pricing of AibopUS, $ per unitQUS, Units per yearDWLUSDUSCSUSπUSMRUSpUS= 2,5005004,5000MCQUS= 2,000 4,500(b) United StatesJeffrey M. Perloff, Microeconomics, © 2001 Addison Wesley Longman, Inc., All Rights ReservedFigure 12.05a Two-Part Tariffp, $ per unitq1, Units per day60 70 80D18020100m(a) Consumer 1B1=$600C1= $50A1= $1,800Jeffrey M. Perloff, Microeconomics, © 2001 Addison Wesley Longman, Inc., All Rights ReservedFigure 12.05b Two-Part Tariffp, $ per unit100q2, Units per day90 10080D220100m(b) Consumer 2B2= $800C2= $50A2= $3,200Jeffrey M. Perloff, Microeconomics, © 2001 Addison Wesley Longman, Inc., All Rights ReservedTable 12.03 Bundling of Tickets to Football


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Berkeley ECON 100A - Pricing

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