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CSUSM MIS 304 - ECOMMERCE INDUSTRY EFFECT

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Ecommerce Industry effectWhat is Ecommerce?History of EcommerceIndustries EffectedTravel IndustryEcommerce Affect on Traditional Travel AgenciesEcommerce Affect on Direct Sales ChannelsEcommerce Affect on Online Travel AgenciesStock BrokerageKey WordsDiscount BrokersDiscount Brokers CharacteristicsThree primary value components:Charges: Full Service vs. DiscountBest Discount BrokersThe impact e-commerce has in the book industryWhat The Traditional Industry was Before E-commerceE-Commerce Book IndustryPros and ConsPros & ConsFuture of the Current IndustryEntertainment IndustryTraditional Entertainment IndustryMusicMoviesTelevisionEntertainment Industry ConclusionDistance EducationHistoryOnline Services and educationIndustry EconomicsEconomics ContinuedConclusionMIS 304Prof. FangSonny GarciaJustin FayBlake GiuffreRicardo LedesmaSamir HamidehWhat is Ecommerce?E-commerce is defined as “Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.”History of EcommerceYearEvent1984EDI, or electronic data interchange, was standardized through ASC X12. This guaranteed that companies would be able to complete transactions with one another reliably. 1992Compuserve offers online retail products to its customers. This gives people the first chance to buy things off their computer. 1994Netscape arrived. Providing users a simple browser to surf the Internet and a safe online transaction technology called Secure Sockets Layer.1995Two of the biggest names in e-commerce are launched: Amazon.com and eBay.com. 1998DSL, or Digital Subscriber Line, provides fast, always-on Internet service to subscribers across California. This prompts people to spend more time, and money, online. 1999Retail spending over the Internet reaches $20 billion, according to Business.com. 2000The U.S government extended the moratorium on Internet taxes until at least 2005.Industries EffectedTravelStock BrokerageBooksEntertainmentDistance EducationTravel IndustryChannels of Sale:•Traditional Travel Agencies: Brick and Mortor• Ecommerce: Direct Reservation Systems (GDS) •Direct Sales Channel•Online Travel AgentsEcommerce Affect on Traditional Travel AgenciesStruggles from Convenience Level Online Travel Booking provide Uses old technologyNon GUI Interfaces•Can only compete on 2 extremes of Income Scale•Low: Non Computer literate People•High: People who would rather pay someone to book their trip.Ecommerce Affect on Direct Sales ChannelsAbility to Dictate their own Pricing StrategyIncrease Brand Image Stronger Customer Relationship ManagementReduce CostsNo GDS or Travel Agent FeesEcommerce Affect on Online Travel Agencies •Ability to Accommodate CustomersEase and Quickness of PurchaseBundle of Air Travel, Hotel, Rental CarsWide Information about prices and schedules •Expand Market with PartnershipsStock BrokerageKey WordsBroker: An individual or firm which acts as an intermediary between a buyer and seller, usually charging a commission.Stockbroker: Broker who deals primarily with transactions involving stock.Full-Service Broker: A broker that provides a large variety of services to its clients, including research and advice, retirement planning, tax tips, and much more. Online broker: A brokerage which provides trading services to its clients over the internet.Discount BrokersOnline brokers are most often referred to as discount brokers…they allow you to:Trade securities (fixed income and equities), options, mutual funds, and forexEnter orders directly onlineTrade with other investors via ECN's (electronic communication networks)Discount Brokers CharacteristicsLow Commission FeesNo advice to clientsTrading PlatformResearch tools Real-time streaming quotes Up-to-date news releasesThree primary value components:Advice - The process of defining and implementing an appropriate investment strategy given an investor's objectives and particular constraints. Portfolio Management - The process of building and maintaining an investment portfolio that properly addresses the strategy that the advisory component has defined. Administration - All the trading, clearing and reporting functions required to effectively execute the portfolio management processes.Charges: Full Service vs. Discount Discount Brokers: We can assume an annual cost of 0.5% per year, though it could be more or less depending on account size and trading volume.An investor selecting load funds from a broker is outsourcing all three value components. Annual cost is around 2%.Best Discount BrokersZeccoTradekingOptionsXpressING DirectE-tradeScottradeFidelityVanguardCharles SchwabTD AmeritradeWhat The Traditional Industry was Before E-commerceTypical Retail system and operationCampus BookstoreInventoryemployeesCustomer orientedAdditional productsE-Commerce Book IndustryBusiness to Business (B2B) & Business to Consumer (B2C)The Mother of the Book E-CommerceAmazonOn-line bookstoreFounder.Largest online retailer SalesBarnes & Noblesebay.comHalf.comIndividualsIs still a service!!!Pros and ConsEliminated & Competedphysical-world retailers, catalog retailers, publishers, vendors, distributors & manufacturersSave timeSave MoneyCollege students & RegularsCompetitive PricesFind scarce booksReviews & FeedbackInformation on bookLinksPros & ConsShipping CostTime on OrdersStudentsWrong EditionDon’t carryReviewsAuthorsCustomers buy the book they did not wantAuthors Do not make moneyFuture of the Current IndustryKindle!!!!!!!PaperlessSubscriptionsEntertainment IndustryMusic IndustryMovies/Film IndustryTelevision IndustryTraditional Entertainment IndustryBuying musicCDsGoing to the moviesRenting moviesCassette tapesDVDsGoing to concertsWatching TV as it comes onMusicBefore Ecommerce:You would go to your local Tower Records or Wherehouse Music and buy a CD or


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CSUSM MIS 304 - ECOMMERCE INDUSTRY EFFECT

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