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UMD LBSC 690 - Usability Studies

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Usability Studies Evaluate Usability Run a usability study to judge how an interface facilitates tasks with respect to the aspects of usability mentioned earlier Usability Study Process Define tasks and their importance Develop Questionnaires Administer Test Pre test Tasks with a selected protocol discussed in later slides Post test Interview Selecting Tasks What are the most important things a user would do with this interface Present it as a task not a question Good Create an itinerary with flights from BWI to Las Vegas Departing December 30th and returning January 5th Bad How many flights are available from BWI to Las Vegas Departing December 30th and returning January 5th Users come to plan itineraries not to count them Occasional exceptions to this rule but try to follow it Selecting Tasks Be specific Good Find the calories vitamins and minerals in a one 1c serving of broccoli Bad Find nutrition information Users shouldn t have to be creative to figure out what you want them to do Selecting Tasks Don t give instructions Good Using google maps find a street view of the Empire State Building Bad Go to maps google com In the search box enter 350 5th Ave New York NY and click search maps Then using the zoom scale on the left of the map click the person icon to see a street view You aren t testing anything if you give step by step instructions Selecting Tasks Don t be vague or provide tiny insignificant tasks Good Using google maps find a close up view that shows just the block with the Empire State Building Bad Zoom in on a google map Users don t come to the site to zoom Zooming is something that needs to be done as part of a real task Selecting Tasks Choose representative tasks that reflect the most important things a user would do with the interface Good For Google tasks could include a web search a map search with directions changing the language conducting an advanced search with the options specified etc Bad Do 5 basic web searches for different things Repeated tasks do not provide new insights Pre Test Questionnaires Learn any relevant background about the subjects Age gender education level experience with the web experience with this type of website experience with this site in particular Perhaps more specific questions based on the site e g color blindness if the user has children etc 0 Evaluation Users are given a list of tasks and asked to perform each task Interaction with the user is governed by different protocols 1 Examples of Evaluations Silent Observer Evaluator observes users interacting with system in lab user asked to complete predetermined tasks in field user goes through normal duties Basically no interaction between the evaluator and the user Validity depends on how controlled contrived the situation is 2 Examples of Evaluations Think aloud protocol Users speak their thoughts while doing the task Gives insight into what the user is thinking Downsides May alter the way users do the task Unnatural and potentially distracting 3 Examples of Evaluations Constructive Interaction Two users work together They can ask each other questions Downsides Users may not work together in real life 4 Interview Ask users to give you feedback Easier for the user than writing it down They will tell you things you never thought to ask 5 Reporting After the evaluation report your results Summarize the experiences of users Emphasize your insights with specific examples or quotes Offer suggestions for improvement for tasks that were difficult to perform 6 Post Test Questionnaire Have users provide feedback on the interface e g Overall I found this interface website difficult 1 2 3 4 5 very easy e g Finding directions on a map was frustrating 1 2 3 4 5 enjoyable Can rate multiple features for each question


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UMD LBSC 690 - Usability Studies

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