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Sustainable Transportation at Stanford University



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Sustainable Transportation at Stanford University The Role of TDM CEE ES Presentation February 23 2011 Importance of TDM at Stanford Environmental Sustainability Climate change Ai Air quality lit Resource conservation Community Relations Traffic neighborhood parking Public service Marguerite Employee Well Being Stress reduction red ction Increased exercise Financial rewards Transportation Demand Management TDM Challenges Daily population of 32 000 Campus growth Increases in local transit fares and decrease in service levels Perceived P i d ease off d driving i i alone l General Use Permit 9 No net new peak peak hour trip goal 9 Limited to 2 300 net new parking spaces TDM Programs Extensive shuttle Charter services Parking fee program Commute p planning g Emergency ride home Bicycle program Freshman no cars Transit information Pre Pre tax transit pass commuter checks Car rental hourly daily Carsharing East Bay Express Commute Club Work shift mgt g Personal outreach Rideshare matching Promotions events Eco Pass GO Pass Extensive website Commute Club Program 12 free hours of car Clean Air Cash rental 282 year and other incentives Transit subsidy Carpool permit Vanpool subsidies Reserved parking spaces for f carpools vanpools Complimentary daily parking passes for carpoolers R Rewards d ffor recruiting members Purchase eight daily permits per month Entries into regular prize i drawings d i Members only gifts Love Stories Commute Heroes Picture My Picture Commute Pain at the Pump Ridesharing is a natural thing 6 Promote Campaigns 9 Bi Bi annual postcard and poster campaigns Postcard Promote Campaigns Posters Promote Campaigns Postcards Promote Campaigns Promote Campaigns Remember how you used to daydream On your way to school Now you can do it everyday By joining a Stanford carpool Promote 9 Bus advertisements outside and in Promote Targeted direct mail campaigns Peak Hour Trip Task Force Local media One on one outreach University champions Videos eUpdates Postcard What



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