Telecommunication Solutions www hermes softlab com HERMES SoftLab HSL European based company specialized in software e business solutions telecom e Banking data storage management network systems management Web services Value added engineering for leading high tech vendors Highly qualified international staff 550 employees www hermes softlab com Campuses Client base Worldwide network of sales software campuses Stuttgart Vienna Budapest Sarajevo Mt View CA International blue chip vendor client base Hewlett Packard Ericsson Agilent Technologies Sixt www hermes softlab com Milestones 1990 HSL established by four partners 1993 HP HSL partner on Omniback II product line and the HP OpenView family of products 1997 World Economic Forum honors HSL as top performing CEE Global Growth Company HSL awarded ISO 9001 TickIT Certification from British Standards Institute 1998 Winner of the European Marshall Award sponsored by Citibank and the Wall Street Journal Europe Finalist of the European Quality Award confered by the European Foundation for Quality Management 1999 HERMES SoftLab becomes a joint stock company 2000 HSL acquires ZASLON a pioneer in e Banking solutions www hermes softlab com Services products Financial Vendor R D Acceleration End User Integration Implementation and Consulting Products Various Distribution Storage Network System Management Embedded Web Services e Services Technology www hermes softlab com Mobile Telecom Services M Ticketing Telecommunication Solutions HSL is a provider of innovative software services and products to mobile operators HSL is committed to helping mobile operators achieve competitive and technical advantages Experts in the field of embedded systems in the telecommunication industry www hermes softlab com Strategic areas Focused on the mobile providers market Early developers of mobile data service provisioning for European mobile operator with SSM platform Productize technologies developed for mobile operators Complement HSL offer with consulting and implementation services www hermes softlab com Telecom Key clients Ericsson Sweden Agilent Technologies GmbH Hewlett Packard Consulting HPC Mobitel leading Slovenian mobile operator Westel 900 Hungarian mobile operator Ericsson Austria www hermes softlab com Mobile phone generations Network Technology IP VOIP to handset IP core networks IPV6 Efficiency cost scalability gains rather than major capability changes Broad range of mobile services in consumer devices high speed data 128 Kbps mobile multimedia SS7 CDMA2000 EDGE Wideband CDMA IP network core IPv 4 IP packet data GPRS 3GPP2 A S001 TDMA CDMA GSM 4G 3G 2 5G 2G Data Services Analog 1G Always on apps packet data 50 Kbps increased device diversity Voice slow data 9 6 Kbps limited WAP multiAnalog media 1980 2000 2002 2010 Source Gartner Research www hermes softlab com Development of mobile networks First generation 1G Analog and data transmission via modems Second generation 2G the current generation mobile networks with digital circuit switched connections for voice and data only low speed data 2 5 generation 2 5G technologies such as GPRS support packet switched medium speed data providing a much improved application platform with reduced latency asynchronous applications and the potential for always on applications with data charged on a per packet basis rather than on a connection time basis Third generation 3G to be deployed in 2002 and offer higher data rates realistically around 100 Kbps to 300 Kbps sufficient for more data intensive and multimedia applications core of a 3G network likely to be IP based Fourth generation 4G still an ill defined concept likely to involve efficiency improvements and ubiquitous use of IP for voice and data Source Gartner Research www hermes softlab com Industry trends What Is Driving the Mobile Phenomenon Economics Social Trends Airtime cost device costs e g 35 phone chip sets by 2005 disposable phones WAP iMode J2ME Bluetooth locationsensing 2 5G 3G networks Fashion the always on generation entertainment electronics as a lifestyle accessory Anywhere anytime commerce cost reduction self service bridge supply chain gaps Technology Business Needs Source Gartner Research www hermes softlab com HSL Milestones 1998 Initiated development of SW solutions for the telecom industry 1999 52 engineers 3 key clients over 10 projects 2000 95 engineers 6 key clients over 15 projects 2001 Development of SW infrastructure and services to provide mobile operators m commerce mobile Internet and multimedia capabilities in an environment where mobile devices are ubiquitous www hermes softlab com Telecom expertise Specialized in areas Mobile Internet Speech technology Monitoring and controlling applications Value added services Mobile services provided by Smart Service Mediator SSM platform R D in 3rd generation mobile technologies www hermes softlab com Smart Service Mediator SSM An open extensible platform for mobile data services solutions Database SSM Fixed Telephone Network Mobile Operator Database Synchronization Mobile Telephone Network Billing Info CRM Billing E M Service Providers Bank ion Database rizat o h t Au ters Coun Push Push dispatcher Push e Comm Internet Stocks HTTP HTTPS Pull INFO Users www hermes softlab com SSM Platform Content Aggr Portals Banks Easy and Economical Extensibility Chat Email Info WapP WebP VoiceP Quiz IH SMS2V DM MaCs IPB Games Service Content Providers SME SSM SDK SSM SERVICES SSM Channel Management BILLING SMS SSM Client Apps CRM WAP TRANSPORT HTTP VOICE www hermes softlab com GP Presence and Location POP3 e speak HSL Voice Portal Voice user interface enables SMS messages to Voice Listening access to messages Web based info and services Available anytime anywhere Mobile Mobile Users Users Wireless Wireless Mobile Mobile Computing Computing appliances appliances VOICE TEXT Voice Portal INTERNET e speak Service Service Providers Providers SDK SDK www hermes softlab com High Availability Availability High WAP Security modules modules Security Billing Billing Profile Management Management Profile SMS Mobitel case study SSM platform SSM platform provides mobile users instant access to mobile commerce and wireless Internet transactions enables billing processes for SMS WAP Internet and Voice based services SMS Mobile customers SMS Mobile operator Mobile Mobile Users Users Wireless Wireless Mobile Mobile Computing Computing appliances appliances VOICE TEXT SSM SSM PLATFORM PLATFORM INTERNET e speak