NOTE Evaluate this using Firefox or Chrome ONLY not compatible with IE Team 2 Sen Hirano SHIRANO uci edu Leslie Liu LSLIU uci edu Jordan Sinclair JSINCLAI uci edu Mike Yeganyan MYEGANYA uci edu Important note Do NOT use the Safari browser Firefox worked for me Alfred Kobsa Introduction Experian aims to capture a larger customer base and increase their revenue by delivering dynamic and targeted advertisements Experian s partners will be able to customize an advertisement pop up tool for their site The Experian Insight Bubble consists of two UI views One UI allows the client to choose how many businesses are shown on their website Another UI allows a user to interact with the Insight Bubble the interaction includes purchasing a credit report finding out why the user may need this and closing the Insight Bubble to return to the currently viewed webpage You will be testing the interface through Cognitive Walkthrough This is not a measure of your technical skills or abilities If you are having any trouble most likely other people will be as well Tasks Below is a list of tasks that will be given You should go through these tasks as much to your ability After you finish these tasks you should answer the following questions below 1 As a partner client of Experian Website http ice storm ics uci edu config You are a partner of Experian with minimal technical skill You want to configure your pop up and you are not a member of your IT department You want your pop up to show a moderate amount of links not too many but not too little Configure your pop up to accommodate this After previewing this click next If the link does not work please omit this step and to End User tasks You are the same user as above You just selected the appropriate NOTE Evaluate this using Firefox or Chrome ONLY not compatible with IE 2 configuration Download the appropriate HTML page to your desktop http ice storm ics uci edu testIndex html Add the script to the header of the HTML page Open the HTML page from your desktop to see the script in action As an End User Website http ice storm ics uci edu green html You are interested in remodeling your kitchen but you aren t really sure about different businesses You are looking for information to make a better judgment on your purchase Find more information about Green Demolitions Click on the first search result Questions Use the space below the question to write your answer 1 Client goal configure the tool Without any instructions how intuitive is it to understand what to do Why Are there any status indicators Where are they located What do they communicate to you Are your actions visible in the UI Where and how Is there a live preview that shows your actions that communicates your selection How does it show you When does it show you Describe the easiest step for you and why it was the easiest NOTE Evaluate this using Firefox or Chrome ONLY not compatible with IE Describe the most confusing step for you and why it was the most confusing If you could change something in the UI what would you change and why 2 End user the goal find more information about a specific business Where would you think of looking for more information Describe Are the underlined indicators obvious to show more content Describe the easiest step for you and why it was the easiest Describe the most confusing step for you and why it was the most confusing If you could change something in the UI what would you change and why NOTE Evaluate this using Firefox or Chrome ONLY not compatible with IE Follow up Survey How much do you agree with the following statements 1 Client Partner of Experian I found the config tool interface easy to use Strongly Disagree 1 2 3 4 Comments I found the config tool interface confusing to use Strongly Disagree 1 2 3 4 5 5 6 Strongly Agree 7 6 Strongly Agree 7 6 Strongly Agree 7 6 Strongly Agree 7 6 Strongly Agree 7 Comments I found the config tool straightforward Strongly Disagree 1 2 3 Comments 4 I would recommend this config tool to a friend Strongly Disagree 1 2 3 4 Comments 5 5 2 End user I found the bubble pop up interface easy to use Strongly Disagree 1 2 3 4 Comments 5 NOTE Evaluate this using Firefox or Chrome ONLY not compatible with IE I found the bubble pop up interface confusing to use Strongly Disagree 1 2 3 4 5 Comments I found the bubble pop up straightforward Strongly Disagree 1 2 3 4 Comments 5 6 Strongly Agree 7 6 Strongly Agree 7 I would recommend this bubble pop up to a friend Strongly Disagree 1 Comments 2 3 I find the Google search function helpful Strongly Disagree 1 2 3 Comments 4 4 Strongly Agree 5 5 6 6 7 Strongly Agree 7