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UIUC BA 323 - SYNOPSIS OF BA 323 CASES

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SYNOPSIS OF BA 323 CASES Spring 2010Case 1: iSlateThe iSlate is a new product developed by Apple Inc. The tablet computing device visually resembles an oversized iPhone or iTouch. The iSlate operates similarly to a traditional laptop and holds a more sleek and light design as compared to a bulky laptop. Some of the tools used on the iSlate include database management software, electronic messaging software, Internet browser software, software to develop documents (spreadsheets, tables, graphs, charts), organizing software, word processing software, and other common computer software programs. Although unconfirmed, the anticipated release of the iSlate is March 2010, or possibly June 2010.- http://online.wsj.com/article/SB10001424052748703580904574638630584151614.html- http://www.rethink-wireless.com/2010/01/20/apple-lines-islate-content-deals-books-video.htm- http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article6995730.ece- http://www.readwriteweb.com/archives/amazon_gives_authors_and_publishers_a_higher_royal.php- http://www.appleinsider.com/articles/10/01/19/minor_issues_could_result_in_june_launch_for_999_apple_tablet.htmlCase 2: SearsSears is a chain of American department stores that was established in the late 19th century. During its early years, the corporation operated solely as a mail order catalog through which consumers could order products and have them shipped directly to their homes. As the Sears brand name grew through its catalog offerings, Sears expanded throughout the United States with new brick-and-mortar locations. The current challenges Sears faces include the corporation’s ability to compete with specialized competitors, define its target audience, and narrow its product offerings to avoid holding inventory that is too broad for targeted consumers.- www.sears.com- EBSCOhostSears-Lands’ End: The Seams May Show, Business Week Online, Robert Berner; May 16, 2002- Ad Age; September 14, 2009; Sears Uses Recession to Hone Brand Proposition, BatalieZmuda; 80(30)- Ad Age; April 6, 2009; Sears seeks right tone for the times without the deep discounting; Natalie Zmuda; 80(12)Case 3: SaltSalt is new film starting Angelina Jolie. The film is scheduled to be released by Columbia Productions on July 23, 2010. The following is a synopsis of the film as released by imdb.com: As a CIA officer, Evelyn Salt swore an oath to duty, honor and country. Her loyalty will be tested when a defector accuses her of being a Russian spy. Salt goes on the run, using all her skills and years of experience as a covert operative to elude capture. Salt's efforts to prove her innocence only serve to cast doubt on her motives, as the hunt to uncover the truth behind her identity continues and the question remains: "Whois Salt?"- http://www.youtube.com/watch?v=QmVebrDvEX8- www.imdb.com- http://entertainment.howstuffworks.com/movie-marketing.htm/printablePlansbook: FreeRice.comFreeRice.com is a website that encourages individuals to participate in numerous educational games onsite in order to generate money to fight hunger in developing nations. The concept of the site issimple in that participants play these educational games and, as their play continues, various banner advertisements are displayed on the webpage from corporate sponsors who have pledged money for hunger relief. The educational games available on the website range from vocabulary to mathematics to science to geography. Donations made on the website are distributed by the UN’s World Food Program. The effectiveness of FreeRice.com can be attributed to the ability of the website to take advantage of viral marketing where consumers of the website use word-of-mouth to spread awareness for the websiteand its cause. Since its launch in October 2007, the total grains of rice gained on the sight per month increased from 500 million to 1.26 billion.- http://www.freerice.com/index.php- http://www.friendsofwfp.org/site/c.hrKJIXPFIqE/b.5111109/k.A29D/Holiday_Partners.htm-


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