Slide 1Slide 2Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Slide 10Slide 11Slide 12Slide 13Slide 14Slide 15Slide 16Slide 17Slide 18Slide 19Slide 20Slide 21Slide 22Slide 23Slide 24Slide 25Slide 26Slide 271.1© 2007 by Prentice Hall1Chapter Business Business Information Systems Information Systems in Your Careerin Your CareerBusiness Business Information Systems Information Systems in Your Careerin Your Career1.2© 2007 by Prentice HallOBJECTIVESEssentials of Business Information SystemsEssentials of Business Information SystemsChapter 1 Business Information Systems in Your CareerChapter 1 Business Information Systems in Your Career•Explain why information systems are so essential in business today.•Define an information system from both a technical and a business perspective, and distinguish between computer literacy and information systems literacy.•Identify the information systems skills and knowledge essential your future career.1.3© 2007 by Prentice HallEssentials of Business Information SystemsEssentials of Business Information SystemsChapter 1 Business Information Systems in Your CareerChapter 1 Business Information Systems in Your CareerMajor League Baseball Hits a Home Run with Information Systems•Problem: Declining revenue from traditional sales channels, declining customer base, increasing costs.•Solutions: MLB Web sites and cell phone ticketing enable electronic ticketing and delivery of online information and games, which increase sales.•SAS customer analysis software and Web site tracking tools help identify good sales prospects.•Demonstrates IT’s role in reducing cost, opening new sales channels, and building community with customers.•Illustrates the emerging digital firm landscape where businesses can use tools to analyze critical data.1.4© 2007 by Prentice HallEssentials of Business Information SystemsEssentials of Business Information SystemsChapter 1 Business Information Systems in Your CareerChapter 1 Business Information Systems in Your CareerMajor League Baseball Hits a Home Run with Information Systems•Visit the Major League Baseball Web site at Visit the Major League Baseball Web site at www.mlb.comwww.mlb.com•Watch a video on the home pageWatch a video on the home page •Subscribe to a free newsletter from the Fan ForumSubscribe to a free newsletter from the Fan Forum•Find a jersey from your favorite team in the ShopFind a jersey from your favorite team in the Shop•Visit the Web site of your favorite MLB teamVisit the Web site of your favorite MLB team•How does having a central Web site run all team How does having a central Web site run all team sites help MLB? How does it hurt?sites help MLB? How does it hurt?•What business objectives does this Web site What business objectives does this Web site serve?serve?Interactive Session: Major League BaseballInteractive Session: Major League Baseball1.5© 2007 by Prentice HallThe Role of Information Systems in Business Today•In 2005, more wireless phone accounts were In 2005, more wireless phone accounts were opened than telephone land lines installedopened than telephone land lines installed•More than 35 million people receive their news More than 35 million people receive their news online; 32 million Americans read blogsonline; 32 million Americans read blogs •Internet advertising continues to grow at more than Internet advertising continues to grow at more than 30 percent per year30 percent per year•New laws require businesses to store more data for New laws require businesses to store more data for longer periodslonger periods•Changes in business result in changes in jobs and Changes in business result in changes in jobs and careerscareersHow Information Systems Are Transforming Business How Information Systems Are Transforming Business Essentials of Business Information SystemsEssentials of Business Information SystemsChapter 1 Business Information Systems in Your CareerChapter 1 Business Information Systems in Your Career1.6© 2007 by Prentice HallEssentials of Business Information SystemsEssentials of Business Information SystemsChapter 1 Business Information Systems in Your CareerChapter 1 Business Information Systems in Your Career•Operational excellenceOperational excellence •New products, services, and business modelsNew products, services, and business models•Customer and supplier intimacyCustomer and supplier intimacy•Improved decision makingImproved decision making•Competitive advantageCompetitive advantage•SurvivalSurvival Business Objectives of Information SystemsBusiness Objectives of Information SystemsThe Role of Information Systems in Business Today1.7© 2007 by Prentice HallEssentials of Business Information SystemsEssentials of Business Information SystemsChapter 1 Business Information Systems in Your CareerChapter 1 Business Information Systems in Your CareerOperational Excellence:Operational Excellence:•Improved efficiency results in higher profitability•Information systems and technologies help to improve higher levels of efficiency and productivity•Wal-Mart is the champion of combining information systems and best business practices to achieve operational efficiency—and $285 billion in sales in 2005•Wal-Mart is the most efficient store in the world as a result of digital links between its suppliers and storesThe Role of Information Systems in Business Today1.8© 2007 by Prentice HallEssentials of Business Information SystemsEssentials of Business Information SystemsChapter 1 Business Information Systems in Your CareerChapter 1 Business Information Systems in Your Career•Information systems and technologies enable firms Information systems and technologies enable firms to create new products, services, and business to create new products, services, and business modelsmodels •A business model includes how a company A business model includes how a company produces, delivers, and sells its products and produces, delivers, and sells its products and servicesservices •The music industry has seen drastic changes in The music industry has seen drastic changes in business models in recent yearsbusiness models in recent years•Apple has been very successful at introducing new Apple has been very successful at introducing new products and adopting a new business model products and adopting a new business model New products, services, and business models:New products, services, and business models:The Role of Information