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Clara D. Vargo, MBA, Instructor – contact at: [email protected] vALUES… CALCULATING YOUR GRADE… The Department of Foundational Studies offers services to support your learning and to meet any special needs you may have. Learning support services include private tutors and writing assistance, as well as assistance for students with special needs. For more information, visit the JCC website at www.jccmi.edu or call (517) 796-8548. Your request for service will be handled confidentially.Fall and winter semesters offer Project Success Day. Classes scheduled for on campus and at extension centers are not held in order for students to attend workshops to improve learning skills. Visit the JCC website at www.jccmi.edu for the activity schedule. What to do if you are unable to complete this courseCourse Calendar BUA 230.DL Principles of Marketing Fall 2006Instructor: Clara Vargo Email [email protected] for course related questionsTechnical Support: Email [email protected] for Educator Software related questionsTextbook: Contemporary Marketing; Boone & Kurtz, 12th Edition; Copyright 2006 Harcourt Publishing available at http://www.jackson.bkstr.comSection #1: Business and Target Market DescriptionSection #2: Product Strategy and SWOTSection #3: Distribution StrategySection #4: Promotional Strategy and FlyerMarketing Plan (Compile all sections complete with revisions)NOTE: A complete marketing plan also includes a Pricing Strategy and Budget, which are not included here due to time constraints.Due: Thursday 09/28/06Due: Thursday 10/12/06Due: Thursday 11/02/06Due: Thursday 11/16/06Due: Thursday 12/07/06Class No.DateWeek of:Topic / ActivityTasks to complete this weekCheck off each task when completed1Introduction to the Course and websiteComplete Educator Tutorials as neededMarketing: Creating Satisfaction: Ch 1Strategic Planning: Ch 2____Complete Self-Check #1 (Educator) (10 pts)____Submit Student Contract in Student Folder____Complete Survey #1 (10 points)____Read Lectures and Chapters 1 and 2____Complete Self-Check #2 (10 points)29/18How to develop a Marketing PlanOutline: Business & Target MarketMission StatementMarketing Environment / Ethics: Ch 339/25____Submit Section #1: Business & Target Market Description by Thursday 8pm (50 points)____Read Lecture and Chapter 11____Read Lecture and Chapter 12410/2Outline: Product Strategy____Submit Outline: Product Strategy byThursday 8pm (10 points)____Read Lecture and Chapter 8____Read Lecture and Chapter 10____Complete Self-Check #5 (10 points)510/9____Read about SWOT Analysis: Pages 46-48____Develop a SWOT Analysis for your business____Submit Section #2: Product Strategy byThursday 8pm (50 points)____Submit SWOT Analysis (10 points)610/16____Retake self-checks as needed____Review notes, lectures, self-checks for testing____Take Test #1 Mon 10/16 – Sat 10/21 (50 pts)____Complete Survey #2 (10 points)____Complete all revisions on Sections #1 and #2 710/23____Read Lecture and Chapter 13____Read Lecture and Chapter 14____Complete Self-Check #6 (10 points)____Submit Outline: Distribution Strategy by Thursday 8pm (10 points)810/30911/6____Submit Outline: Promotional Strategy by Thursday 8pm (10 points)1011/13Price Determination: Ch 18____Create a Flyer; Submit by Thursday 7pm (10 pts)____Read Lectures and Chapters 18 & 19____Complete Self-Check #10 (10 points)11/20No assignments due1111/27____Review Chapters and Lectures for Test #2____Take Test #2 Mon 11/27 – Sat 11/2 (50 pts)____Complete Survey #3 (10 points)1212/4Finalize marketing planReview feedback (within 5 days)Make revisions (optional)Final grade____Submit Marketing Plan any day this week no later than Thurs Dec 7 by midnight (200 pts)____Complete Survey #4 (10 points)____Review instructor feedback on marketing plan____Confirm final gradeTo develop a comprehensive Marketing Plan use the following process (detailed instruction sheets are posted on the class website under Course Materials in the ASSIGNMENTS folder):1. Decide on a business to "own" and use as the subject of the marketing plan.2. Review Section #1 instruction sheet to understand the requirements.3. Read the chapters and lectures as assigned and complete self-checks to understand the related concepts.4. Participate in class discussion on Section #1. This is an opportunity to get your questions answered prior to writing your papers; points are awarded for participation.5. Write and submit an outline for Section #1 by the due date. Instructor provides feedback within three days; use this feedback as you write Section #1. (See “Tips and Sample”)6. Write and submit Section #1 by the due date. Instructor provides feedback within seven days.7. Revise Section #1 (using instructor feedback). Save the revised paper for your marketing plan8. Repeat the above steps for Sections #2, #3, and #4 as assigned on the Course Calendar9. Compile all sections of your marketing plan. Marketing plans are submitted as one complete document and must represent your best effort at professional business writing.Important note about due datesWe will cover this course in 12 working weeks (with a one-week break). Students who stay on track tend to do very well. Students who fall behind rarely catch up in a compressed semester. Full points are available only for assignments turned in on time. Due dates each week are generally THURSDAY by 8:00 pm, unless otherwise noted below or as announced. Contact Clara in advance if you cannot meet a deadline.Outlines earn up to 10 points; zero points for late submission; feedback may still be requested.Section papers earn up to 50 points; 5-point deduction for late submission. Section papers are not accepted after five (5) days beyond the due date.The Marketing Plan earns up to 200 pointsMarketing… Put it to themBriefly, so they will read it; Clearly, so they will appreciate it;Picturesquely, so they will remember it; and, above all,Accurately, so they will be guided by its light. --Joseph Pulitzer BUA 230.DL Principles of Marketing (formerly BUS 101)This course provides an opportunity for students to analyze the marketplace to identify customer wants and needs and develop strategies to satisfy them. Emphasis is placed on market research, marketing environments, strategic planning, buyer behavior, and various marketing functions. Clara D. Vargo, MBA, Instructor – contact at: [email protected] Class Website:


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