Mt Holyoke PSYCH 200 - The Effects of Priming Success and Level of Behavioral

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PowerPoint PresentationSlide 2Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Slide 10Slide 11Slide 12Slide 13Slide 14Slide 15The Effects of The Effects of Priming Success and Priming Success and Level of Behavioral Level of Behavioral Involvement on Involvement on Mount Holyoke Mount Holyoke WomenWomenDecember 4th, 2002 By: Erin Grimshaw,By: Erin Grimshaw,Mary Claire Manning, Katrina Mary Claire Manning, Katrina Rivers, Rivers, and Joanna Testaand Joanna TestaDoes priming affect a Does priming affect a person’s behavior?person’s behavior?Bargh, Burrows, & Chen, 1996*ElderlyDoes priming have an affect Does priming have an affect on attitude and can that on attitude and can that attitude have an affect on attitude have an affect on behavior?behavior?Dijksterhuis et al. 1998*Einstein vs. SchifferIndependent VariablesIndependent VariablesIV1 – Priming Condition: Neutral vs. PositiveIV2 – Behavioral Involvement: Low vs. High HypothesisHypothesisParticipants in the positive prime condition will not only rate themselves higher in terms of perceived future success, but they will also be more willing to volunteer for a task associated with a higher level of difficulty. RationaleRationale prime  attitude  behaviorMethodMethodParticipants – 100 MHC studentsConditions –•positive/high•positive/low•neutral/high•neutral/lowMethod ContinuedMethod ContinuedMaterials – consent formpackets (prime paragraph and survey)admissions foldermock debriefing statementreal debriefing statementMethod ContinuedMethod ContinuedProcedure – 1. sign consent form2. random assignment to one of two conditions (IV1)3. read paragraph and answer survey about perceived future success4. mock debriefing5. random assignment to one of two conditions by Student Admissions Representative (IV2)6. real debriefingResultsResults•Main Effect for Prime ***•Main Effect for Level of Behavioral Involvement ***•No Significant Interaction Between Prime and Level of Behavioral InvolvementResults ContinuedResults ContinuedMeans of Future Success Scores 59.556.70102030405060701Priming ConditionPerception of Future Success ScoreNeutralPositiveSignificant One-Way ANOVA(Not in Direction Hypothesized)Results ContinuedResults ContinuedMain Effect for Prime3.763.2160123451Priming ConditionWillingness to VolunteerNeutralPositiveResults ContinuedResults ContinuedMain Effect for Level of Behavioral Involvement3.9842.9920123451Level of Behavioral Involvement Willingness to VolunteerLow = Postcard High = PreviewResults ContinuedResults ContinuedInteraction Between Priming Condition & Level of Behavioral Involvement3.8082.6254.163.360123451Priming Condition & Level of Behavioral InvolvementWillingness to VolunteerNeutral LowNeutral HighPositive LowPositive HighDiscussionDiscussionHypothesisHypothesisParticipants in the positive prime condition will not only rate themselves higher in terms of perceived future success, but they will also be more willing to volunteer for a task associated with a higher level of difficulty.-Significant Main Effects***-No significant interaction -Fail to reject the null hypothesisDiscussion ContinuedDiscussion ContinuedResults ConsistentBargh, Burrows, & Chen, 1996*ElderlyResults Inconsistent?Dijksterhuis et al. 1998*Einstein vs. SchifferDiscussion ContinuedDiscussion ContinuedFuture Directions• More people•Add another level of IV1 (negative prime)•GenderQuestions/CommentsQuestions/CommentsThe End – Thank


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