1EECS 244:Introduction to CAD and the CourseProf. Kurt [email protected] OverviewIntroduction to Kurt, Sanjit, …. and othersEducation and your future careerCAD, Semiconductors and the broader economyBrief overview of CADGoals of course3Skills you Will NeedWherever you go, after you graduate you will find yourself in a complex environment requiring knowledge and mastery over a variety of fieldsIn the good old days:Ph. D’s join a university (e.g. Berkeley) or company (e.g. IBM) for lifeWork locally in a single geographic area within an ethnically homogeneous group for entire careerBusiness concerns handled by “management”Engineers left to focus on purely technical problemsTechnical problems narrowly focused - coding theory, queuing theory, analog circuit design etc.New eraMoving around companies, universities, and geographies is the normProfessors and engineers must create a “business case” for their research which lays out a plan for impact on business (i.e. revenue) or defenseProfessor or engineer you need to be a complete corporation of size one with marketing and sales as well as engineeringTechnical problems complex and interdisciplinary. A system-on-a-chip is precisely that. A complex mix of HW, SW, user interface supporting a variety of applications I hope you come to view this as an exciting opportunity. Your careers can be incomparably more interesting and satisfying than those of prior generations.4How do we get these skills?Educational process evolves relatively slowlyEECS curriculum still principally focused on science and engineeringFortunately, the campus is diverseSpecifically:Engineering:EECS curriculum focused on this and does a good to great jobMarketingStrategic: Need to understand the broader economy, the value chain, and the key trendsTactical: Need to understand customer needs and how to meet themNeed to understand how to merge these two – identify the right customer and meet their needsBerkeley Management of Technology (MOT) program good at thisSalesNeed to communicate value to the end customerNeed to learn how to “close” the customer to get your ideas fundedNot sure how you’re going to learn this but excellent communication skills is a good startToday we’re going to a mini-course on marketing and CAD – warning – it may be the oddest first lecture you’ve ever had!!5Introduction to KurtProfessor in EECSB. S. in mathematics from Maharishi International University 1978 (yes, I’m serious)M. S., Ph.D. in CS from Indiana University 1984AT&T Bell Labs, Area 11 1984-1991Developed a number of successful (internally) tools for hardware developersPlaid – Programmable Logic AID – used to create racks of switching system hardwareDAGON – worked with Chuck Stroud and Mark Vancura to create a logic synthesis system for Bell Labs – dozens of IC’s developed with the system6Introduction to KurtSynopsys, Inc. 1991-1998 (now 14thlargest software company)From Member of Research Staff of $30M 200 person company to SVP/CTO of $600M 3000 person company in 7 yearsAs CTO oversaw and reviewed technology of over 25 software products accounting for $600M in revenueIdentified new technology and market opportunitiesInitiated and participated in a dozen corporate acquisitionsAs Manager=>Director=>VP=>SVP or research Initiated a number of product ideas and two complete products:FPGA Express – FPGA synthesis software – brought to ``product roll-out’’Formality – market leader in formal verification of circuits –UC Berkeley 1998-presentProfessor of EECSAs teacher – EECS 244 (Intro to CAD), CS169 (Software Engineering)Associate Director – Gigascale Systems Research Center 1998-2001As a research advisor MESCAL: modern embedded systems, compilers, architectures, and languages – 8 students7Introduction to KurtAs an entrepreneur:Cadabra (acquired by Numerical Technology 2000, acquired by Synopsys 2003) – investor/Corporate BoardEverest Design (acquired SNPS, 1999) – investor/TABRight Track CAD (acquired by Altera, 2000) – angel investor/TAB0-in Design Automation – Series A investor 1998/TAB -acquired by Mentor Graphics 8/2004Tensilica, Inc (upside top 100), Series A investor 1998/TABCatalytic Compilers – angel investor/TAB – founded Fall 2002, $6M in funding from NEA and ITU July 2003Stretch Inc. - Series A investor/TAB – founded 2002, $15M in funding from Worldview, July 2003CommandCad – Angel investor – founded 2004 –DFM start-up founded by Berkeley grad studentsAs a consultant: Cadence (2001-present) Synopsys (1998 – 2000) Ammocore, C-Cube Microsystems (IPO), CoWare, Hier Design (acquired by Xilinx) Reshape, a number of venture capital firms8Lecture OverviewIntroduction to Kurt, Sanjit, …. and othersEducation and your future careerCAD, Semiconductors and the broader economyBrief overview of CADGoals of course9The World and Electronic SystemsThe world is increasingly dependent on electronic systemsThe “first world” is entirely dependent on electronic systemsWorld economy $33.4 trillion http://www.imf.org/Electronic systems $1 trillion Sources: Gartner Group/Dataquest, Rose Associates; January, 2000 http://www.facsnet.org/tools/sci_tech/tech/biz/10Electronic Systems and SemiconductorsElectronic systems are entirely dependent on semiconductor componentsElectronic systems $1 trillion Semiconductor industry $160 ($141, 147?) billion Sources: Gartner Group/Dataquest, Rose Associates; January, 2000 http://www.facsnet.org/tools/sci_tech/tech/biz/11Electronic Industry Interdependence12An Overview of the MarketsBy Revenue (TTM)Capital Goods 4%Healthcare 5%Services 22%Technology 9%Conglomerates 4%Consumer Cyclical 11%Consumer/Non-Cyclical 6%Energy 11%Financial 15%Basic Materials 5%Utilities 6%Transportation 2%Entire Technology Sector$1290B13Looking into the Technology SectorTTM Revenue BreakdownSoftware & Programming, 127,737Semis, 147,624Sci & Tech Instr, 31,610Office Eqpt, 49,305Electronic Instr. & Controls, 144,429Computer Storage Devices, 27,023Computer Services, 192,348Computer Peripherals, 126,283Computer Networks, 15,805Computer Hardware, 201,226Comm Eqpt, 226,929Multex Investor – bottom up TTMEntire Technology Sector$1290BSemi Industry$147B14Where does