Entrepreneurship/Creativity: Dan O’Neil, Rhett WilsonEntrepreneurship/Creativity: Dan O’Neil, Rhett WilsonHi, my name is Dan O’Neill. I work in the ASU Office of Research and Economic Affairs as an entrepreneurial coach, teaching and coaching entrepreneurship in the ASU Technopolis and Edson Student Entrepreneur Initiative programs.Rhett Wilson: Hi, I’m Rhett Wilson. I’m the Community and Entrepreneurial liaison for ASU working on the University as Entrepreneur Initiative.Dan O’Neill: Rhett and I would like to welcome you today to this ASU 101 Introduction to Entrepreneurship module. Hopefully over thenext ten minutes we can give you some insight into how you can use entrepreneurship to make your mark in life. What do you want your mark to be? Well, let’s start with a definition of entrepreneurship. At ASU we define entrepreneurship as the spirit of creative risk taking. Entrepreneurs create ventures when they identify opportunities that they can meet with their specialized set of skills and competencies and that of their team.In a more comprehensive basis, entrepreneurship is the act of creating new ventures that generate and capture value. That’s the central concept that entrepreneurs, through their ventures, generate value. They do that by realizing the opportunities that they have identified. They apply their creativity, their innovation, knowledge, skill and passion and they meet the opportunity by doing what entrepreneurs do particularly well; that’s assembling resources that aren’t under their control and then intelligently managing risks.So they identify an opportunity, apply their skills through the act of venture creation, assemble resources and manage risks to realize their vision, their dream and make their impact.ASU 101: The ASU Experience Arizona State UniversitySo let’s take a look at the idea of entrepreneurial venture creation. _____ entrepreneurship and venture creation occurs in so many segments of society. It’s not just limited tobusiness and it’s not just limited to for-profit. It occurs in the non-profit world, which is also known as the non-governmental organizations on an international basis. It occurs in government. There’s been great governmental leaders that created new movements that should be considered entrepreneurial.There is the emergence of a new model called fourth sector that combines for-profit, non-profit and governmental modelsinto a single model to achieve an end, meet an opportunity and to deliver value.So here’s a list of some of the industries that entrepreneurship occurs in. We think of venture creation is both ongoing entities, such as a company or an organization or a movement, as well as individual projects.For instance, did you know in the arts world that a film is a venture? A company is created for most films and then a founding team produces the team, assembles all the resources to create it, creates it and then stewards it throughits life. Some films, of course, have a life of many, many, many years and generate revenues on a long, long-term basis.What interests you? Maybe it’s athletics. There’s been entrepreneurs that have created new leagues or individual special events. There’s been some great environmental entrepreneurs that created interesting environmental NGOs, such as the National Resources Defense Council or World Wildlife Fund. You might think on a project basis it’s creatingof a concert. In a for-profit world, it might be in the consumer industry creating a product company or a single product. So these are examples of entrepreneurship. There’s many, many, many different instances thousands and thousands of ASU 101: The ASU Experience Page 2successful entrepreneurs creating an impact on all aspects of life.Can you think of an entrepreneur or an entrepreneurial venture that particularly interests you? I bet you’ve identifiedmany in your life. Here are some examples just from a wide variety of different kinds of walks, just a very small set. Bill Gates, the world’s richest man and co-founder of Microsoft who created Microsoft by burning the midnight oil at Harvard and writing code for the first basic program on the micro-computer.Tony Hawk was first a world-class skateboarder and then took that notoriety and turned it into business with BirdhouseSkateboarders and Hawk Clothing; he eventually sold to Quick Silver. I won’t go down the whole list, but they come from all walks of life, all ethnicities, all races, male and female. Mary Kay Ash was the founder of Mary Kay Cosmetics and has created quite an empire. One that’s very interesting from a social entrepreneurship point of view is Muhammed Eunice, who is Bangladeshy. Hewas the founder of Micro-Credit and just in 2006 won the Nobel Peace Prize. He created a whole generation, many generations of entrepreneurship. He would loan small amounts of money toBangladeshy women who would create small entrepreneurialventures. They would become self-sustaining so that they could pay him back the money that he’d loaned them. From that was created a global system of Micro-Credit. So he wasnot only an entrepreneur in himself that created a system, but he’s fostered entrepreneurship throughout the world.So you come into ASU with a set of interests, maybe a focus, or at least some areas that you have a passion for that you want to explore. Perhaps it’s the arts or politics, social justice, sciences, the environment. What is that area?Do you know an entrepreneur or an entrepreneurial venture ASU 101: The ASU Experience Page 3that is particular and exemplar in that area? Is there one that you could model yourself after in exploration of entrepreneurship. We’re here at ASU to help you do that. I’m going to turn it over to Rhett and he’s going to talk about some of the programs that ASU offers to support that exploration.Rhett Wilson: Arizona State University is a great starting point for entrepreneurs. As some of you may know, ASU has throughout the University, a number of programs to help student entrepreneurs, whether they are social entrepreneurs, business entrepreneurs, art entrepreneurs, through all different types of majors and disciplines. At ASU as a matter of fact there are nearly 60 courses that are offered that teach entrepreneurial principles. In those 60courses we have students from over 50 different majors represented.Now I would also mention that ASU offers five
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