Clara D. Vargo, MBA, Instructor – contact at: [email protected] vALUES… CALCULATING YOUR GRADE… The Department of Foundational Studies offers services to support your learning and to meet any special needs you may have. Learning support services include private tutors and writing assistance, as well as assistance for students with special needs. For more information, visit the JCC website at www.jccmi.edu or call (517) 796-8548. Your request for service will be handled confidentially.Fall and winter semesters offer Project Success Day. Classes scheduled for on campus and at extension centers are not held in order for students to attend workshops to improve learning skills. Visit the JCC website at www.jccmi.edu for the activity schedule. What to do if you are unable to complete this courseMarketing… Put it to themBriefly, so they will read it; Clearly, so they will appreciate it;Picturesquely, so they will remember it; and, above all,Accurately, so they will be guided by its light. --Joseph Pulitzer BUA 230.DL Principles of Marketing (formerly BUS 101)This course provides an opportunity for students to analyze the marketplace to identify customer wants and needs and develop strategies to satisfy them. Emphasis is placed on market research, marketing environments, strategic planning, buyer behavior, and various marketing functions. Clara D. Vargo, MBA, Instructor – contact at: [email protected] Class Website: http://classes.jccmi.eduJCC Distance Learning Support: [email protected] Or call 517-796-8408 or 888-522-8744To speak to the instructor by phone, please send a message to the above email address giving your phone number and hours of availability. Your call will be returned promptly.Textbook: Contemporary MarketingBoone & Kurtz, 12th EditionHarcourt Publishing, copyright 2006ISBN: 0-324-23674-3 Study Guide is not requiredwww.harcourtcollege.comOrder online at:http://www.jackson.bkstr.com or any used book site such as www.amazon.com How to be successful in this course: 1. Plan your schedule. Plan ahead on your calendar to participate on-line. Login to the class website a minimum of 2-3 times per week to stay up to date on announcements and assignments. Use the Course Calendar as a guide for all due dates.2. Read chapters as they are assigned. The textbook is your key source of information for thisclass. On-line lectures support text materials and completing a self-check (mini-quiz) each week confirms your learning. 3. Turn in assignments on time. Assignments are directly connected to the current topic in the text, lecture, and marketing plan. Points are earned toward your grade when assignments are completed on time. Points are deducted for late submission and semester projects turned in late receive zero points. 4. Be professional in your work. Consider this an opportunity to develop good business skills, whether you are a full-time student or a business professional. Professional business writing skills are important for this course.5. Be flexible. The course calendar, assignments, or grade points may be changed to meet the needs of the class or the institution. Check announcements regularly and be prepared for any mid-semester changes.6. Back-up your work. Create a file/folder on your hard drive called BUA230. Keep a copy ofyour work on your hard drive AND on portable disk. Writing assignments in this course are cumulative and electronic copies are needed throughout the semester. EARNING GRADE POINTSPOINT VALUES… Outlines/Flyer/SWOT (6 x 10 pts) 60 Section Papers (4 x 50 pts) 200 Marketing Plan 200 Tests (2 x 50 pts) 100 Self-Check (10 x 10 pts) 100 Surveys (4 x 10 pts) 40 TOTAL POINTS 700 Keep track of your points in the grade book on the class website. Points are posted after each assignment, self-check, test, and survey. Contact your instructor immediatelyif there is a discrepancy between points you have earned andpoints posted in the grade book.CALCULATING YOUR GRADE…Percentage Points GPA 90-100% 630 – 700 4.0 85-89% 595 – 629 3.5 80-84% 560 – 594 3.0 75-79% 525 – 559 2.5 70-74% 490 – 524 2.0 65-69% 455 – 489 1.5 60-64% 420 – 454 1.0 55-59% 385 – 419 0.5below 55% 0 – 384 0.0To calculate a grade, add up your points to date and divide by the total possible points that could have been earned by that same date. For example, if you have earned 226 points out of a possible 300 (at some point in the semester), then divide 226 by 300 = .75 or 75% which is a 2.5 GPA. Mid-Term GradesMid-term grades are submitted to the JCC Registrar half-way through the semester. These grades are not posted to student transcripts; however, they are used to identify students who may be in need of assistance in order to be successful in the course. These students may expect follow up from the Academic Advising office.Learning ObjectivesThis course provides an opportunity for students to analyze the marketplace to identify consumer needs and develop strategies to satisfy and exceed customer expectations. Emphasis is placed on market research, marketing environments, strategic planning, buyer behavior, and various marketing functions. Students' knowledge, awareness, and/orexperience will increase for each of the following:- Marketing language and trends- Market research techniques- Developing a marketing plan- Identifying a target market- Product/service planning- Distribution in the marketplace- Promotional and Pricing strategiesAssociate Degree Outcomes (ADO)This course addresses the following essential skills, knowledge, and abilities expected of college-educated people:- Demonstrate the ability to comprehend and use information including written (and oral) forms (ADO 2)- Demonstrate the ability to use a variety of problem-solving techniques and employ appropriate critical thinking