1 Department of Business Jackson Community College Course: BUA 230 – 50 Principles of Marketing Dates: 09/19/11 – 12/12/11 Monday & Wednesdays 11:00 AM – 12:13 PM Location: Justin Whiting Hall Room 158. Instructor: John M. Knevel, MSM Phone: 517-812-1965 E-Mail: [email protected] Hours: Please arrange an appointment. My schedule varies. Text: Boone and Kurtz, Contemporary Marketing, 15th. Edition, 2011. South-Western Cengage Learning. Associate Degree Outcome (AD0): You will be assessed in this class for ADO 7 – Critical Thinking. Overview: In this course, students analyze the marketplace to identify customer wants and needs and develop effective strategies to satisfy them. Emphasis is placed on research, marketing environments, strategic planning, buyer behavior, evaluating key competitors, and the marketing functions of product or service planning, pricing, promotion and distribution. Course Goals: This course will acquaint students with: - Marketing Concepts & Trends - Promotional & Pricing Strategies - Market Research Practices - Developing Marketing Plans - Target Market Identification - Marketing Terms & Language - Marketing Mix - Marketplace Distribution2 Teaching Methods: Class participation, in-class discussion, and small group work are critical components of this course. Lectures will be used to introduce, explain, and summarize subject matter. Instructor Expectations: All assignments and preparations are due on the date given by the instructor. Daily attendance, preparation, and participation are expected. TESTS: Tests are composed of 70 multiple choice questions. All test questions will be taken directly from the text. Tests will not be made up unless there are unusual circumstances and an instructor consultation has taken place. ARTICLE REVIEWS: There are ten article reviews assigned throughout the course. Article reviews are to be on a magazine article, journal article or internet article that relates specifically to marketing. They must be typed using double space and should be about 3/4th of a page in length or approximately two well written paragraphs. Articles must be current (within the past three months) and may be taken from any major magazine, journal, professional web site or major newspaper. MARKETING PLAN & PROFESSIONAL PRESENTATION: The marketing plan should include target market, integrated marketing mix, and reflect an understanding of the marketing environment for a good or service. The plan must be typed in a report - presentation manner. A professional 10 minute power point presentation of the marketing plan will be done during the final two sessions of the course. It should include approximately five power point slides. Presenters must demonstrate their knowledge of marketing should wear appropriate business attire. COURSE GRADING: Tests: 70 Points Each 280 Total Article Reviews: 15 Points Each 150 Total Marketing Plan: 70 Points 70 Total TOTAL POSSIBLE: 500 Total3 GRADING SCALE: 450-500 90% 4.0 425-449 85% 3.5 400-424 80% 3.0 375-399 75% 2.5 350-374 70% 2.0 325-349 65% 1.5 300-324 60% 1.0 275-299 55% 0.5 Below 275 ----- 0.0 GENERAL GRADING & FEEDBACK (VHQ): The college and students will generally receive final grades on the last day of class. The college is provided ongoing feedback on your course progress in weeks: 2, 5, and 8 in the following form: V = Verify: Indicates that the student is participating and the student’s work so far has been acceptable. H = Help: Indicates that the student is participating but may require help in order to complete the class successfully. Students receiving an “H” at any of the above weeks will be contacted by the Center for Student Success and will be offered tutoring services. Q = Quit: Indicates that the student has effectively quit participating in the course.. If you receive a Q you will be automatically withdrawn from the course. This normally occurs when your instructor has marked you absent and or has not received work from you in several consecutive classes and you have failed to contact your instructor regarding your absences. If you receive a “Q” it is your responsibility to re-enroll in the course if that is your desire. ACADEMIC HONESTY: The JCC Catalog states, “Academic honesty is expected of all students. It is the ethical behavior that includes producing their own work and not representing others work as their own, either by plagiarism, by cheating or by helping others to do so…faculty members who suspect a student of academic dishonesty may penalize the student by taking appropriate action up to and including assigning a failing grade for the paper, project, report, exam or the course itself. Instructors should document instances of academic dishonesty in writing to the Academic Dean.”4 STUDENTS with DISABILITIES: Students with disabilities who believe that they may need accommodations in this class are encouraged to contact the office of Learning Support Services at (517) 787-0800 extension 8270 or 8553 as soon as possible to ensure that such accommodations are implemented in a timely fashion. CLASS ETIQUETTE: Everyone is expected to act in a respectful, polite, supportive and academically business-like manner. Appropriate attire is expected. The use of cell phones, computers and similar items are not allowed during class unless specifically authorized by the instructor. All cell phones are expected to be turned off or put in a silent mode. Computers are expected to be turned off. Rarely will it be necessary to use a computer during class. For the purposes of this class, taking notes on the computer is not allowed without prior permission of the instructor. Do not: Text-message, use a cell phone, take pictures or video, record anything, use e-mail, use My Space, Face Book or similar sites or use a computer during class without permission of the instructor. Failure to follow these simple rules of class etiquette will result in a loss of grade points and being asked to leave the class room. John M. Knevel 8/115 General Reading and Assignment Schedule Week 1: 9/19 Chapter 1 9/21 Chapter