Information Architecture & DesignIA Course RequirementsIA Course PreferencesInformation Architecture OverviewWhat is Information Architecture?What else is IA?What Do Info Architects Do?IA and Other ProfessionsAKA IA?Information Architecture is …Approaches to IADesign is Solving ProblemsDesign is an AttitudeDesign & Information ArchitectureDesigners & Information ArchitectsOur IA MethodologyIA MethodologyInformation Architecture & Design Information Architecture & Design •Course Overview-Syllabus-Requirements & Preferences-IA & Design Readings-Group Projects•IA Overview-What is IA?-Information Architect as a ProfessionIA Course RequirementsIA Course Requirements•Use Fundamental IA Tools-HTML Editors-Graphics Editors-Site Mapping Tools-Site Organization Tools•Learn and Use IA Methodology-Work Through the Phases of the IA Process-Create and Maintain a Design Specification-Structured Development TechniquesIA Course PreferencesIA Course Preferences•Advanced IA Technologies-JavaScript-Databases•Design Innovative-Content-Interfaces•Work With Real Projects-Interpreting Requirements-Defining and Implementing DesignsInformation Architecture OverviewInformation Architecture Overview•What is Information Architecture?•What Do Information Architects Do?•Approaches to Information Architecture•Information Architecture Process•Design and Information Architecture•Designers and Information Architects•Information as ProductWhat is Information Architecture?What is Information Architecture?•Builds on Skills, Methods and History of Architecture-Not Just Analogy-Process-Oriented•Both Art and Science-Theory (Knowledge and Experiments)-Practice (Skills and Experience)•Dynamic Discipline-Technologies-PeopleWhat else is IA?What else is IA?-Organization, labeling and navigational schemes in an information system•Managing the process-Structural design of an information space for task completion and access to content•Understanding Business and Implementing Goals-Art and science of structuring and classifying•Intranets and Web + applications, other technologies-Emerging discipline for improving design and architecture to “digital landscape”•Other skills, unique combinations and instancesRosenfeld & MorvilleWhat Do Info Architects Do?What Do Info Architects Do?•Use Tools and Methods-Plan-Analyze-Design-Construct-Verify-Maintain•Apply Experience•Manage the IA Process•Providing and Organizing roles too PassiveIA and Other ProfessionsIA and Other Professions-Architecture, but not Construction or Contracting-Software Development, but not Programming-Content Development, but not Technical Writing or Marketing Communications-LIS, but not Cataloging or User Services-Design, but not Graphic Design or Advertising-MIS, but not Information Technology or Knowledge Management-Education, but not Teaching or Training-Product Management, but not Project PlanningAKA IA?AKA IA?•Experience Design•Experience Modeling (X-Mod)•User Modeling•Usability Engineering•Webmaster•Interaction Design•Multimedia Developer•Instructional Designer•Webmonkey?Information Architecture is …Information Architecture is …•Proactive •Strategic for Information Systems•Tactical for Technologies•Profitable for the Organization•Central to 2K+ Business•Applicable to Any Endeavor•Fluid•IndispensableApproaches to IAApproaches to IA•Mediator of the Design Process•Interpreter of User Needs and Uses•Applying Theory to Practice (Top-Down)•Designing and Extending from Examples (Bottom-Up)•Ringmaster (Scoutmaster?)•Producer, Director•Artist or Scientist•Objective / Subjective•Project Lead – IA – Designer – Usability - QADesign is Solving ProblemsDesign is Solving Problems•Products that Solve Problems-Information as Product-Connections as Product•Processes that Solve Problems-Education-Business TransformationDesign is an AttitudeDesign is an Attitude•View of the World as a Problem Space•Improving the Problem SpaceDesign & Information ArchitectureDesign & Information Architecture•Two Sides of the Same Coin?•Each Part of the Other?•IA = one kind of Design?•Design = one kind of IA?•“Users. Content. Context.”-Actors & Actions-Resources-EcologyDesigners & Information ArchitectsDesigners & Information Architects•Focus on the Users•Apply Theory•Understand the System•Use Tools Proficiently•Extend the System•Create New SystemsOur IA MethodologyOur IA Methodology•Planning•Analysis•Design-Technology Independent-Technology Dependent•Construction•Verification•MaintenanceIA MethodologyAnalysis DesignVerification Construction
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