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The Adoption of M-Commerce in the United States



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The Adoption of M Commerce in the United States Anthony A Chew August 2006 Anthony A Chew is an undergraduate student in the College of Business Administration Honors Program at California State University Long Beach CA 90840 This manuscript serves to fulfill his Honors Thesis requirement Address correspondence to Anthony Chew via email at achew csulb edu i M Commerce Adoption ACKNOWLEDGEMENTS I would first like to thank all of the respondents who participated in my survey Their participation has helped me learn firsthand about the critical concepts required for academic research In addition their opinions have provided the statistics necessary for both this research as well as future research in the field of mobile commerce Second I would like to thank Professor Pamela Miles Homer of California State University Long Beach for her continuous support throughout the writing of this thesis Her dedication to the students of the College of Business Honors Program is greatly appreciated Without her time guidance and expertise this thesis would not be possible 1 M Commerce Adoption THE ADOPTION OF M COMMERCE IN THE UNITED STATES ABSTRACT M Commerce is thought to be the next big phase in technology involvement following the ECommerce era However its adoption and level of use is low in the United States compared to other nations such as Sweden and Japan Modeling Ajzen and Fishbein s Theory of Reasoned Action 1980 and Davis and Bagozzi s Technology Acceptance Model 1989 this study seeks to identify some factors that impact the adoption of M Commerce technology in the United States Through the use of written questionnaires and online surveys this study presents and tests an intention to adopt M Commerce technology framework The critical antecedent factors include level of E Commerce use subjective norm perceived trust or privacy innovativeness perceived usefulness and perceived ease of use M Commerce Adoption 2 INTRODUCTION M Commerce or mobile commerce is the buying and



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