USC PSYCH 592 - 592_syllabus (2 pages)

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592_syllabus



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592_syllabus

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Pages:
2
School:
University of Southern California
Course:
Psych 592 - Applied Psychology Treatise

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MHB Treatise PSYCHOLOGY 592 2 units Readers MHB Oversight Committee Ernest Greene Stephen Read Richard John Miranda Barone Viviane Seyranian Coordination Ernest Greene E mail egreene usc edu Office SGM 721 Phone 818 353 4051 MHB Treatise Overview The MHB Treatise must deal with a real world issue or circumstance in one of the topic areas that we teach marketing market research human resource or a communication related field The principles and practices in each of these areas have application not only in commerce but also in government public service organizations and for advancing political and social causes A core principle of our program is that knowledge of human behavior contributes to effective practice in each of these fields and the paper should provide an illustration of that tenet The paper should draw from what you have learned in classes and or from observations made during the Internship experience The paper must cite relevant research and theory that pertains to the problem be explicit as to what behavioral principles are at issue and draw inferences as to how those principles apply or should be applied in the real world setting One of the following will be acceptable for the MHB Treatise a a case study in which one observes and details practices and operating principles within a company non profit organization political or public service campaign or governmental agency Details on what constitutes an acceptable case study are taught in PSYC 554 and a document that provides those guidelines is available upon request b a market research project that demonstrates the utility of the research for a commercial or non commercial goal Here one would specify the goal to be achieved design the study collect and analyze data and provide a summary of research results c a paper on best practices or problems that can occur when they are not followed This would be more theoretical and should be especially well focused and referenced with respect to psychological



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