UCLA DESMA 10 - desma_10_assignments_08-revised (3 pages)

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desma_10_assignments_08-revised

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Pages:
3
School:
University of California, Los Angeles
Course:
Desma 10 - Design Culture: Introduction

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UCLA Department of Design Media Arts Desma 10 Design Culture Professor Huhtamo Fall Quarter 2008 Assignments A MIDTERM The Midterm is an INDIVIDUAL ESSAY ASSIGNMENT It must be handed in at Meeting Six October 31 Late entries will not be accepted TOPIC Ornamental design is it a Crime In the early 20th century the designer Adolf Loos wrote polemically about ornament as a crime Using this statement as your starting point write an essay dealing with the idea of ornament and ornamentation in design culture For this assignment you should consult 1 John Heskett Industrial Design London Thames Hudson 2001 2 Adolf Loos Ornamental design is it a crime see course webpage 3 The course reader Discuss at least the following issues How does John Heskett deal with this topic in his book Industrial Design What kind of examples does he give What kind of additional information comments can you find from the articles in the course reader What is your own attitude towards ornamental design Can you also mention examples of contemporary designs you have found Particulars 1 Give your essay a TITLE 2 Your essay should be between 1500 words and 2500 words 3 Instead of trying to cover everything please focus on a few important cases and analyze them in depth 4 Whenever you make a direct reference to Heskett s Industrial Design or to the articles in the course reader please use a footnote that mentions the author the name of the book or article the publisher the year of the publication and the exact page to which you are referring 5 Good knowledge of Heskett s book and the course reader will be considered an asset as well as intelligent ideas and opinions Essays that do not discuss Heskett s book will not be accepted 6 The language must be good and readable English 7 Handwritten papers will not be accepted 8 The midterm must be printed out and submitted in a folder The cover of the folder must have your name student I D the title of your essay and the words Desma 10 Midterm Assignment 9 If



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