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COURSE SYLLABUSAdolescent, Career, and Special EducationBED 610: Foundations of Business/Marketing Education Credit Hours: 3Section 01 – 2213 Alexander HallC. Student organizations and how they relate to business/marketing educationCOURSE SYLLABUSAdolescent, Career, and Special EducationBED 610: Foundations of Business/Marketing Education Credit Hours: 3Section 01 – 2213 Alexander Hall Summer 2004 – Arranged – tentative June 17, 18, 28, 29Dr. Ginny Richerson [email protected] 3211 Alexander HallOffice Hours: 12:00 – 1:00 p.m. for above dates only. Other times by appointmentPhone: 270-762-4257 I. TITLE: Foundations of Business/Marketing Education II. CATALOG DESCRIPTION: This course is designed to present the history, purposes, principles, practices, problems, and trends of business/marketing education. III. PURPOSE: The purpose of this course is to provide the student with a clear conceptual foundation of business/marketing education, understand the aims and trends of business/marketing education at the secondary and post-secondary levels in terms of vocational and general education needs of youth. Students will study current philosophieswhich can be used to enhance the understanding of the learning and teaching processes and thereby improve student learning.IV. COURSE OBJECTIVES: Class activities will be centered on the attainment of the course objectives listed below. These objectives are understood to be reflective of, but not limited to, those behaviors advocated by the Kentucky Education Reform Act (KERA). Following each objective, enclosed in brackets, are numbers that refer to Kentucky’s Experienced Teacher Standardsfor Preparation and Certification (ETS) addressed by that objective. Upon successful completion of this class, students will be able to:A. Describe the “role of business/marketing education” as it exists in our middle schools, high schools, and post-secondary schools today—with major emphasis placed on high school programs [ETS IX]B. Develop an understanding of the objectives, content, approaches to teaching, and current issues of specific business/marketing education courses [ETSII, III]C. Describe the historical development of business/marketing education [ETS I, II]D. Read and present information concerning business/marketing education professional literature and resources available to business/marketing education teachers [ETS IX].E. Identify curriculum structures common in business/marketing education today [ETS II, IX].F. Demonstrate a basic understanding of the issues, trends, and problems in contemporary business/marketing education program [ETS IX].G. Demonstrate the utilization of technology as a teaching tool within the business/marketing curriculums [ETS XI].V. COURSE CONTENT: A. Historical development of business/marketing education and its present stature B. History of the National Business Education AssociationC. Student organizations and how they relate to business/marketing educationD. Professionalism as it relates to business/marketing educationE. Examination of business and education environmental relationships in today’s business/marketing classroomF. Principles of learning, diversity, assessment, and integration of academics intoday’s business/marketing classroomsG. Innovative teaching strategies in today’s business/marketing education classroomsH. Development of workplace readiness skills, team-building skills, and problem-solving skills in today’s business/marketing education curriculum.I. Utilization of technology as a teaching tool, its impact on the business/marketing curricula, and implications of emerging technologies in business/marketing and computer instruction. VI. INSTRUCTIONAL ACTIVITIES: Class discussion, class presentations on course content, library research, review of journal articles, internet references, and handouts. VII. FIELD, CLINICAL, AND/OR LABORATORY EXPERIENCES: None VIII. RESOURCES: Resources available from libraries, National Business Education sources,and the Internet. IX. GRADING PROCEDURES:Student Presentations - topics chosen from the course content list 300 pointsJournal Articles - to correspond with student presentations (6) 150 points(articles must be current – 2002-2004)450 pointsGrading ScaleA = 93 – 100 450-419B = 86 - 92 418-387C = 80 - 85 386-360D = 75 - 79 359-338Student Presentations – You will be assigned two topics from the course content list. You are to present the topics in their entirety to the class as assigned by the instructor. This presentation must last at least one hour. Included in the presentation will be the usage of PowerPoint, handouts, and any other multi-mediayou feel necessary. You must also address how you would utilize this content at the Middle, Secondary, and Post-Secondary levels. Make sure your presentations incorporate class participation in the form of class discussion, case problems, class exercises, etc. Journal Articles – Select six (6) articles (2002-2004) that relate to your oralpresentations (three per presentation). You will provide each member of the class with a copy of the article. Depending on number of students enrolled, this may change.Prepare a written, one-page review of each article that includes the following:Complete bibliographic listing – APA style onlyBrief summary of the articleYour opinion or reaction to the articleX. ATTENDANCE POLICY: This course adheres to the policy published in the MSU Graduate Bulletin. Students are expected to attend all class meetings. Students missing class for any reason should notify the professor in advance. Participants are expected to attend all scheduled class meetings, be prepared for class discussions by reading all assigned material, and participate actively in class activities. XI. ACADEMIC HONESTY POLICY: This course adheres to the policy published in the current MSU Graduate Bulletin. Note: Faculty reserve the right to invalidate any examination or other evaluative measuresif substantial evidence exists that the integrity of the examination has been compromised. XII. TEXT AND REFERENCES:A. A Chronology of Business Education in the United States 1635-2000, National Business Education Association.B. The History of the National Business Education Association, NBEA.C. The Changing Dimensions of Business Education, 1997 NBEA Yearbook, No 35. (1997). National Business Education Association.D. The 21 st Century:


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