ISU PSYCH 280 - Conformity (39 pages)

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Conformity



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Conformity

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Pages:
39
School:
Iowa State University
Course:
Psych 280 - Social Psychology
Edition:
1
Documents in this Packet

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Social Influence Conformity Social Influence Use of social power to change the attitudes or behavior of others in a particular direction Begin Slides for Exam 3 Conformity Conformity Change in behavior or belief as a result of real or imagined social influence cp Autokinetic Effect Study Autokinetic Effect Study Estimate how far point of light moved in dark room After many trials individual s estimates converged Repeated procedure in a group situation cp cp 1 The Johnny Rocco Case The Johnny Rocco Case Participants rated who they most wanted to leave the group Mode Deviate Slider Mode 4 47 Most common viewpoint Most deviant viewpoint Most deviant then most common viewpoint Slider 4 76 Not Significantly Different Deviate 6 11 Wanted Deviate to go the most cp cp Christmas Card Study Phil Kunz a psychologist at Brigham Young University in Provo Utah sent 578 Christmas cards signed Joyce and Phil to strangers living in Chicago Illinois Reciprocation 117 over 20 sent a card in return A significant number of return cards had notes or letters enclosed Only 6 of the 117 people who returned a card said they could not remember them cp 2 Reciprocation County Youth Study Cialdini et al 1975 Two step procedure Independent variable Request 1 Large request get No 2 Smaller request get Yes Experimental group Would you be willing to serve as unpaid counselors to juvenile delinquents 2 hrs wk for 2 years inflated request Works because 1st request makes 2nd request seem more moderate and acceptable No Ok would you be willing to serve as unpaid chaperons for juvenile delinquents on a day trip to the zoo concession By making a 2nd more moderate request the requester appears to have made a concession which makes other person feel obligated to make a reciprocal concession Control group Asked Would you be willing to serve as unpaid chaperons for juvenile delinquents on a day trip to the zoo cp Door in the Face Technique County Youth Study Factors that reduce its effectiveness 60 agreeing



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