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College of M ASS C OMMUNICATION Annual Report for 2007 M I D D L E TE N N E S S E E S TAT E U N I V E R S I T Y Greetings from the Interim Dean Dear friends I am pleased to report that the state of the College of Mass Communication is good During fall 2007 we had the privilege of welcoming to the college and to our classrooms some members of the College Board of Visitors These distinguished women and men shared their expertise with the students and later briefed the dean I can tell you based on the Board s findings that our students are getting a quality education and developing skills that are suitable for today s job market You will be pleased to know that teaching remains a top priority and the faculty s commitment to the welfare of our students has never been more unflinching As you may know the College through the Department of Electronic Media Communication EMC has become the first in the southeastern United States to have a fully digitized master control room in high definition The facility is now functional and we can t wait to show it to you This is a major development and you will be reading more about it in this Annual Report You should also visit our Web site and read the current issue of Mass Comments for highlights of outstanding achievements by our faculty students and alumni Let me take this opportunity to thank those of you who were able to be with us during last fall s tailgating event Your presence meant a lot to me and to the faculty there to greet you I look forward to seeing you again soon Please feel free to share with us your thoughts on ways to improve the College Rest assured however that the College is in good hands If you have any questions please feel free to contact me or stop by my office Sincerely John Omachonu Interim Dean College of Mass Communication 1 OUR MISSION Three undergraduate divisions The Department of Electronic Media Communication The Department of Recording Industry The School of Journalism We stimulate success and responsibility among learners giving them knowledge and skill in mass communication and critical thinking with which they can serve their communities and exercise freedom of expression Two graduate programs Master of Science in Mass Communication Master of Fine Arts in Recording Arts and Technologies OUR VISION We are a leading media education center One chair of excellence that inspires intellectual freedom The Seigenthaler Chair of Excellence in First Amendment Studies experience and creativity One National Public Radio affiliate WMOT FM OUR CORE VALUES The Office of Communication Research Humanism fairness openness respect for diversity Academic Support Services global orientation The Office of Development Intellectual diversity Advancing fields in research and creative work Critical thinking 2 THE NUMBERS 2 658 655 freshmen total number of undergraduate majors 574 sophomores 586 juniors 1 360 606 studying Journalism B S in Recording Industry majors total number of graduate students 51 M S in Mass Communication 26 65 1 seniors B S in Mass Communication majors 1 221 783 studying Electronic Media Communication 754 77 Fall 2007 M F A in Recording Arts and Technologies full time faculty 40 part time and temporary instructors 8 million plus annual budget our place among Tennessee students studying Mass Communication 3 FACULTY SCHOLARSHIP AND CREATIVITY DEPARTMENT OF ELECTRONIC MEDIA COMMUNICATION Marc Barr Faculty Creative Activity Grant Participation in nationally juried exhibitions 3rd Annual National Juried Cup Show University of Arkansas Monticello Monticello Ark 2007 Clay The Ecstatic Skin of the Earth Xiem Clay Center Pasadena Calif 2007 National Juried Cup Exhibition Isadore Gallery Lancaster Pa 2007 15th Annual Strictly Functional Pottery National Market House Craft Center Lancaster Pa 2007 Biennial Exhibition of Functional Ceramics Guilford Art Center Guilford Conn 2007 Randy O Brien First novel Judge Fogg published in September by www literaryroad com also available from Amazon com Selected for board of directors of the Tennessee Associated Press Broadcast Association Voice over talent for the MTSU I m One promotion Interviewed on the popular arts podcast www firepitfriday com 4 FACULTY SCHOLARSHIP AND CREATIVITY Jennifer Woodard Elected 2nd vice chair Association for Education in Journalism and Mass Communication Minorities and Communication Division for August 2007 2008 Commission on the Status of Women Division Refereed Paper Session discussant session entitled Women Politics and Journalism Discussant of four papers Gender During the Presidential Honeymoon An Analysis of News Coverage and Its Effect First Lady Political Candidates in Semi and a Full Democracy A Comparative Media Framing Rhetorical Analysis Women s Lib Women Reporters and Presidents Wives and Associated Press Reporter Bess Furman and Four Years of Access to First Lady Eleanor Roosevelt at the Association for Education in Journalism and Mass Communication conference in Washington D C 2007 Minorities and Communication Division Refereed Paper Session moderator Refereed Paper Research Session Minorities for Sale Four articles Anglo and African American Portrayals and Characterization in Primetime Food Commercials Effects of Race Specific Testimonials and Vividly Presented Online Information on Consumer Attitudes Pitching Products or Selling Stereotypes Contextual Cues in Television Advertising Aimed at Children and Source Diversity within a Reporter s In Group Metropolitan Daily Newspapers and Sourcing within Asian Pacific American Communities Moderated at the Association for Education in Journalism and Mass Communication conference in Washington D C 2007 Summer 2007 Presented a three hour diversity workshop for the Tennessee Association of Broadcasters Part 1 Diversity Issues and Challenges How do we incorporate diversity into our business plan and successfully execute recruitment and retention of minorities Part 2 Diversity Issues and Challenges Building a successful plan for recruiting and retaining minorities 5 FACULTY SCHOLARSHIP AND CREATIVITY DEPARTMENT OF RECORDING INDUSTRY Nathan Adam Produced 17 hour high definition DVD series Multi Platinum University to teach advanced mixing and production concepts Produced behind the scenes DVD of Earl Scruggs new record Lifetimes distributed by Vine Records Opened first commercial studio complex in Murfreesboro the Walnut House to provide studio and live production education to MTSU students involved


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