College ofMASS COMMUNICATIONAnnual Report for 2007M IDDLE TENNESSEE S TATE U NIVERSITYGreetings from the Interim DeanDear friends:I am pleased to report that the state of the College of Mass Communication is good. During fall 2007, we had the privilege of welcoming to the college and to our classrooms some members of the College Board of Visitors. These distinguished women and men shared their expertise with the students and later briefed the dean. I can tell you, based on the Board’s fi ndings, that our students are getting a quality education and developing skills that are suitable for today’s job market. You will be pleased to know that teaching remains a top priority, and the faculty’s commitment to the welfare of our students has never been more unfl inching.As you may know, the College, through the Department of Electronic Media Communication (EMC), has become the fi rst in the southeastern United States to have a fully digitized master control room in high defi nition. The facility is now functional, and we can’t wait to show it to you. This is a major development, and you will be reading more about it in this Annual Report. You should also visit our Web site and read the current issue of Mass Comments for highlights of outstanding achievements by our faculty, students and alumni. Let me take this opportunity to thank those of you who were able to be with us during last fall’s tailgating event. Your presence meant a lot to me and to the faculty there to greet you. I look forward to seeing you again soon.Please feel free to share with us your thoughts on ways to improve the College. Rest assured, however, that the College is in good hands. If you have any questions, please feel free to contact me or stop by my offi ce.Sincerely,John OmachonuInterim DeanCollege of Mass Communication 1Three undergraduate divisions The Department of Electronic Media CommunicationThe Department of Recording IndustryThe School of JournalismTwo graduate programsMaster of Science in Mass CommunicationMaster of Fine Arts in Recording Arts and TechnologiesOne chair of excellenceThe Seigenthaler Chair of Excellence in First Amendment StudiesOne National Public Radio affi liate: WMOT-FMThe Offi ce of Communication ResearchAcademic Support ServicesThe Offi ce of Development OUR MISSION We stimulate success and responsibility among learners, giving them knowledge and skill in mass communication and critical thinking with which they can serve their communities and exercise freedom of expression.OUR VISIONWe are a leading media education center that inspires intellectual freedom, experience and creativity.OUR CORE VALUESHumanism (fairness, openness, respect for diversity, global orientation)Intellectual diversityAdvancing fi elds in research and creative workCritical thinking22,658 total number of undergraduate majors 655 freshmen 574 sophomores 586 juniors 783 seniors 1,360 B.S. in Mass Communication majors 606 studying Electronic Media Communication 754 studying Journalism 1,221 B.S. in Recording Industry majors 77 total number of graduate students 51 M.S. in Mass Communication 26 M.F.A. in Recording Arts and Technologies 65 full-time faculty 40 part-time and temporary instructors $8 million-plus annual budget #1 our place among Tennessee students studying Mass Communication THE NUMBERS (Fall 2007)3DEPARTMENT OF ELECTRONIC MEDIA COMMUNICATIONMarc BarrFaculty Creative Activity Grant Participation in nationally juried exhibitions:3rd Annual National Juried Cup ShowUniversity of Arkansas MonticelloMonticello, Ark., 2007Clay: The Ecstatic Skin of the EarthXiem Clay CenterPasadena, Calif., 2007National Juried Cup ExhibitionIsadore GalleryLancaster, Pa., 200715th Annual Strictly Functional Pottery NationalMarket House Craft CenterLancaster, Pa., 2007Biennial Exhibition of Functional CeramicsGuilford Art CenterGuilford, Conn., 2007Randy O’BrienFirst novel, Judge Fogg, published in September by www.literaryroad.com; also available from Amazon.com. Selected for board of directors of the Tennessee Associated Press Broadcast Association. Voice-over talent for the MTSU “I’m One” promotion. Interviewed on the popular arts podcast www.fi repitfriday.com. FACULTY SCHOLARSHIP AND CREATIVITY4Jennifer WoodardElected 2nd vice chair, Association for Education in Journalism and Mass Communication Minorities and Communication Division for August 2007-2008. Commission on the Status of Women Division: Refereed Paper Session discussant: session entitled “Women, Politics and Journalism.” Discussant of four papers: “Gender During the Presidential Honeymoon: An Analysis of News Coverage and Its Effect;” “First Lady Political Candidates in Semi and a Full Democracy: A Comparative Media Framing Rhetorical Analysis;” “Women’s Lib, Women Reporters, and Presidents’ Wives;” and “Associated Press Reporter Bess Furman and Four Years of Access to First Lady Eleanor Roosevelt” at the Association for Education in Journalism and Mass Communication conference in Washington, D.C., 2007.Minorities and Communication Division: Refereed Paper Session moderator: “Refereed Paper Research Session: Minorities for Sale.” Four articles: “Anglo and African American Portrayals and Characterization in Primetime Food Commercials;” “Effects of Race-Specifi c Testimonials and Vividly Presented Online Information on Consumer Attitudes;” “Pitching Products or Selling Stereotypes: Contextual Cues in Television Advertising Aimed at Children;” and “Source Diversity within a Reporter’s In-Group: Metropolitan Daily Newspapers and Sourcing within Asian Pacifi c American Communities.” Moderated at the Association for Education in Journalism and Mass Communication conference in Washington, D.C., 2007. Summer 2007: Presented a three-hour diversity workshop for the Tennessee Association of Broadcasters. Part 1: Diversity: Issues and Chal-lenges — How do we incor-porate diversity into our business plan and successfully execute recruitment and retention of minorities? Part 2: Diversity: Issues and Challenges — Building a successful plan for recruiting and retaining minorities5FACULTY SCHOLARSHIP AND CREATIVITYDEPARTMENT OF RECORDING INDUSTRYNathan AdamProduced 17-hour, high defi nition DVD series “Multi-Platinum University” to teach advanced mixing and production concepts. Produced behind-the-scenes DVD of Earl