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Forecast Revenues and Costs Stephen Lawrence and Frank Moyes Graduate School of Business University of Colorado Boulder CO 80309 0419 Financial Plan Income Statement Balance Sheet Cash Flow Summary Assumptions Operating Expenses Year 1 Year 2 Year 3 30 45 65 Marketing R D Administration Total 60 90 140 Cost of Goods Direct Indirect Total Year 1 Year 2 Year 3 70 130 160 30 70 90 100 200 250 Income Statement Year 1 Year 2 Year 3 Revenue 250 350 500 COG s 100 200 250 Oper Expenses 60 90 140 Fixed Assets Plant Year 1 Year 2 Year 3 Assets 200 300 400 Depreciation 140 210 260 Fixed Assets 60 90 140 Working Capital Year 1 Year 2 Year 3 Receivables 100 200 300 Inventory 50 75 125 Balance Sheet Year 1 Year 2 Year 3 Receivables 100 200 300 Inventory 50 75 125 Fixed Assets 60 90 140 Revenue Drivers Number of customers transactions or units Price per customer transaction or unit Average revenue per customer or transaction Distribution channel discount Market penetration Response rate Churn rate Growth rate New services or product Cost of Revenue Drivers Personnel costs labor and or salary Materials costs Yields Website operating costs Systems costs Warehouse and shipping expenses Returns Outsourcing expenses Lease and or rental expenses Cost reductions Depreciation large capital expenditures Operating Expense Drivers Sales Marketing Customer acquisition cost Personnel expenses Sales commissions Exhibitions Brand building Tech support Customer service Operating Expense Drivers Research and Development Personnel expenses Beta testing Time to market Patent and copyright application Prototyping Subcontracting General and Administration Personnel expenses Recruiting expenses MIS expenses Office rent and utilities Financial Dynamics Who does the financial projections Investor questions Drivers Optimism vs Pessimism Financials Spreadsheet Template


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