Geographic Information SystemsSlide 2Slide 3Slide 4GISSlide 6Slide 7Slide 8Slide 9Slide 10Slide 11Slide 12Slide 13GIS – Data visualizationSlide 15GIS – Data analysisSlide 17Slide 18GIS – Data presentationSlide 20GIS ApplicationSlide 22Slide 23Slide 24Slide 25Slide 26Slide 27Slide 28HED 460Geographic Information SystemsCartographersGeographersBusiness managersMarketing strategistsFinancial analystsProfessional plannersHED 460Geographic Information SystemsThink of all the uses for GIS that you came across in your reading…..HED 460Geographic Information SystemsA system for mapping and analyzing the geographical distribution of dataData are any information stored in a database as long as it can be linked to a locationGIS databases are relationalHED 460Geographic Information SystemsLike Access, information is stored as records.Each record in a GIS database contains information used to draw a geometric shapeA point, a line, a polygonHED 460GISStores any information that can be linked to placesDoes 2+2=4 have anything to do with geography?No, but if it were true in some places but not in others it wouldHED 460GISLuxury cars are mostly bought by people who earn more than $100,000 a year.Significant percentage of Hispanic consumers prefer to buy groceries with Spanish-language labeling or to shop in a store where Spanish is spoken.HED 460HED 460HED 460GISGIS map files can representWhole world or part by any of various subdivisions (postal codes, streets, political boundaries)Natural and manmade features (lakes, rivers, highways, hospitals)Almost any place with almost any kind of statistical infoHED 460HED 460HED 460GISHuman beings excel at pattern recognitionMuch easier to see relationships in spatial or map format than in a table of rows and columnsEasier to make connectionsHED 460HED 460GIS – Data visualizationLets you visually represent the data in any field of a map file as:Different shades of colorSymbols of different sizesDot patterns of varying densityHED 460HED 460GIS – Data analysisHas full array of query toolsMore powerful than traditional databases3 stores – want to compare the demographics around each to understand why two are thriving and one is notHED 460GIS – Data analysisCalculate a demographic profile for all households within a 15 min. drive from each storeHED 460HED 460GIS – Data presentationGIS helps you communicate what you knowMakes your case with clear and compelling visualsHED 460HED 460GIS ApplicationFind where your best customers are locatedCompany sells food products to stores, cafes, restaurants, and other outlets in your cityMarketing presentation - show the stores you sold the most products to last yearYou have a database with name, street address and last year’s sales for each customerYou have street data for your cityHED 460HED 460HED 460HED 460HED 460HED 460HED