SJSU BUS 202 - Syllabus (5 pages)

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Syllabus



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Syllabus

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School:
San Jose State University
Course:
Bus 202 - Managing in the Global Economy
Managing in the Global Economy Documents
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Business 202 Managing in the Global Economy Fall 2010 Tues 6 8 45 Office BT665 408 924 3570 Dr Mark Fruin Fruin m cob sjsu edu This is a re designed course with a different title thrust and set of topics The older version taught until 2008 was titled The Global Business Environment and it looked at country level differences in markets institutions and firms in an international world The new course climbs a level or two of abstraction It investigates how markets institutions and organizations may vary from one country to another the old course plus looking at new global issues like climate change global warming and transitioning from an economy based on making growing and trading to services especially information services This shift is part of a larger digital revolution that is ongoing and worldwide The course emphasizes business and organizational transformations and not simply expansions of preexisting categories The course shies away from indicating how managers should behave the global economy is too complex and varied for that Instead the thrust is to understand how the global economy is changing and on what organizations and managers can and might do in those circumstances Course model environments organizations policies strategies org members individuals A guiding question is can we build organizations firms complex and non profit organizations that adapt successfully strategically in a world of ongoing and fairly dramatic change To do so firms have to understand the environments entrepreneurial techno industrial institutional social and regulatory in which they find themselves And because it s a global economy firms are likely to find themselves in many very different sorts of environments simultaneously American ways of adapting are not the only ways of competing globally but they may have a better chance of success because of the weight of the U S economy and size of U S firms Still American firms carry liabilities and rather significant ones at that it s hard to teach old dogs new tricks a liability of age it s hard to maneuver and be agile when one is big and bureaucratic a liability of size and the geographical foci of worldwide business activities based on demography and rising per capita and household incomes are shifting away from North America a liability of location Indeed 3 of the top 5 national economies in the world are now found in Asia This weighting will only grow in the future What are the implications of this for U S firms and more generally for companies and managers everywhere There are three required readings and many recommended readings A list of recommended readings is attached but it barely covers the number and range of subjects covered There s lots to read get started Lester R Brown Plan B 4 0 Norton 2010 There are two paperback ISBN numbers 0 39332831 7 and 978 0 393 32831 8 Jeffrey D Sachs Common Wealth Economics for a Crowded Planet Penguin Books 2009 ISBN 978 0 14 311487 1 paperback W Mark Fruin Business Groups and Interfirm Networks in Geoff Jones Jonathan Zeitland eds The Oxford Handbook of Business History 2008 I ll photocopy and distribute my chapter 1 As for grading I prefer at least three data points and four is better There are one team project two individual papers and a third is optional In many cases there are no right or wrong answers Your job is to read widely gather relevant information sift through and analyze materials and work up an argument about what you think is going on In essence you are writing a briefing paper for your boss me You should know my thoughts about writing If you can t write clearly you re not thinking clearly I ve had plenty of experience with this problem myself So don t just grab a bunch of stuff off the Internet and throw it together at the last moment Reading thinking and good writing are what count If you re not up for these challenges there are other Bus 202 classes and instructors different but not necessarily easier I m happy to look at drafts of your essays as long as they are turned in at least one week ahead of when they are due The deadline is 6 p m at the start of class a week before when an assignment is due We hope to have a number of guest lecturers this term including Rafiq Dossani Director Center for South Asia at Stanford and perhaps Julian Gresser author lawyer entrepreneur all purpose guru and founder of energyvoyager com The course currently comes in seven parts each of which occupies two weeks I What is globalization II What is global strategy III Towards a global theory of the firm and complex organization IV It s the environment stupid V International institutions in a global corporate world IMF WB WTO Beyond VI The Internet and other global technologies global entrepreneurship and innovation VII Emerging economies are changing the ole ball game corporate governance in a world of national economies and global economics I A Aug 31 What is globalization in general and in terms of business and economics 1 Globalization what is a global economy Traditional and non traditional views Guillen Friedman Stiglitz and others a Globalization definitions what it is how it affects us how definitions are changing the list of definitions b Globalization drivers were originally trade commercial financial c More recent drivers technical financial organizational political including bi multilateral agreements NGOs environmental issues like Kyoto Protocol multilayered evolution in ecosystems partners adapt in many ways world economy as ecosystem 2 What is a global firm A brand and nothing more a brand and something more globalization and value chains supply chains and risk chains HOMEWORK read Guillen handout and start reading Common Wealth I B Sept 7 What is globalization New transformations not traditionally part of globalization the digital economy emerging economies and environment sustainability Are some definitions of globalization too narrow or too broad 1 Continuing with the new globalization final thoughts on the digital revolution the new emerging economies and the new environmentalism Who has a better grip on globalization Friedman Guillen or Stiglitz Three interconnected thrusts with several dependent variables governments firms foreign direct investment and trade global technologies and industries quality of life social justice wealth and inequality 2 A list of new global concerns multinational policies compliance sustainability ecoresponsibility security and privacy 3 Doomsday


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