UVM CDAE 195 - Introduction to Public Communication (21 pages)

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Introduction to Public Communication



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Introduction to Public Communication

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Pages:
21
School:
The University of Vermont
Course:
Cdae 195 - Holistic Design Studio
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Spring 2005 CDAE 195 11378 Introduction to Public Communication Student Projects Clips on Media Controversies As you read your newspaper and or news magazines you will note many stories that involve controversies about the media To earn points highlight the main ideas and the follow these directions 1 Using a ruler neatly tear out the article and tape or glue it down on an 8 x 11 sheet of typing paper 2 Bring the article to class and be prepared to present it to the class Articles that pertain to the medium we are studying that week in class will be most appreciated but any media controversy will be acceptable 3 Type a summary of the main ideas of the article in your own words Double space all copy Use one inch margins all around Your goal is to prove that you have thoroughly read and understood the article 4 Type a thoughtful reaction to this controversy about the media Do you agree with one side or the other Do you disagree What would you propose as a solution to this controversy What is your take on this issue Do you have a different perspective altogether Your goal here is to write a critical thinking analytical response 5 Turn in your typed worked stapled to the marked up clip You may earn up to 10 points per typed page for these clips If you do an outstanding job you may earn more than 10 The maximum points for clips for the semester is 100 DEADLINE Clips on media controversies will be accepted until April 15th Course Webmaster This is a semester long commitment worth 100 points 100 points You are to develop web pages of important facts and discussions that take place in class for each of the mass media public communication topics we cover as well as what guest speakers have to say The pages will appear in the course listing in WebCT You need to have at least a basic ability to create web pages taught in CS 2 or CDAE 85 See your instructor if you re interested Mass Communication Projects 2 Chapter 1 The Mass Media 1 24 Hours Before you begin this exercise type up an introductory paragraph 8 12 sentences commenting on how informative and educational you feel the media are or are not Then begin the exercise itself During the next 24 hours type a list of everything you learn from the mass media that you otherwise would not have known Number each sentence in your list Include such typical news sources as the Burlington Free Press and the CBS Evening News but then beyond these to media sources that inform you in less explicit ways such as product information in advertising Jay Leno s Tonight Show monologues Wheel of Fortune prize descriptions the Saturday Night Live newscast movies with exotic settings that offer insights into different lifestyles or infomercials The purpose of this exercise is to underscore the importance of mass media in expanding your knowledge and understanding beyond what you learn from your immediate environment Keeping this in mind comment in a concluding paragraph 8 12 sentences on what you have learned from this exercise 10 points a page 2 Guest Speaker Politician Work with your instructor to invite a local elected official or his her campaign manager to discuss how the mass media can be utilized to persuade voters to support political candidates Ask the official to cite his her own campaign including attempts to secure news coverage as well as buying advertising time and space Ask the official to comment on his her opponents campaigns concerning their use of the media The purpose of this project is to help you realize the persuasion function of the mass media as well as to hear about the dynamics involved in the campaign process You are responsible for presenting the speaker to the class and making a few informative remarks about his her qualifications and background At the end of the presentation you need to thank the speaker and lead a round of applause You then write him her a thank you letter on behalf of the class complete with addressed stamped envelope and present it to your instructor 50 points 3 Media Conglomerate The purpose of this project is to introduce you to the business of media To develop a sense of the extent of media conglomerates holdings study their annual reports to shareholders For publicly held companies such as Viacom News Corp Tribune and Dow Jones annual reports are available through a local stockbroker or you can write the company directly They may be accessible through the web Choose one company and obtain its annual report List 10 broadcast networks radio stations newspapers and or other media outlets owned by this company then list the company s total revenue for the year being reported and the previous year and the percentage of change List the company s profits for both years and the percentage of 3 change Then write a summary of the company s explanation for these changes in revenue and profit In your concluding paragraph state the insights you have gained into media ownership by doing this study Can you perceive any trends Based on your conclusions what do you think the future will bring in terms of who controls information in this country and the world You may use the following addresses to obtain annual reports directly from the companies shareholder investor services or corporate information divisions AOL Time Warner 866 463 6265 online at www aoltimewarner com Dow Jones 200 Liberty St New York NY 10281 or call 212 416 2000 online at www dowjones com General Electric 3135 Easton Turnpike Fairfield CT 06431 or call 203 373 2211 online at www ge com investor News Corp 1211 Avenue of the Americas New York NY 10036 or call 212 852 1059 online at www newscorp com The New York Times Co 229 W 43rd Street New York NY 10036 or call 212 556 3660 online at www nytco com financial Tribune Company 435 N Michigan Avenue Chicago IL 60611 or call 312 222 9100 online at www tribune com Viacom 800 516 4399 online at www viacom com The Walt Disney Co Disney Shareholder Services P O Box 11447 Burbank CA 91510 1447 or call 818 553 7200 online at www disney go com investors Note that the Web sites for many of these corporations have Annual Reports links where the reports can be ordered or downloaded 15 points page 4 Demassified Magazines The purpose of this exercise is to study the demassification of the magazine industry Go to a local bookstore Borders Barnes and Noble etc and buy three of the most offbeat unusual magazines you possibly can Then check out what the Writer s Market in the library has to say about each one Cite examples


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