Slide 1Service and Follow-up for Customer RetentionSlide 3Main TopicsSlide 5Slide 6The Tree of Business Life: ServiceExhibit 13-1: Only Through Truth Can Trust Be Supported to Bridge the Gap Between PeopleThe Importance of Service and Follow-UpCorrect! Service Refers To:What Is the Difference between Service and Follow-Up?Words of Sales Wisdom and Sales ProverbsWhat Do These Sales Proverbs Mean to a SalespersonWhen Does the Business Relationship Begin?Which of the Following Is the Purpose of the Sales Call? Is it:Now You Have it! The Purpose Is to:Is Being More Concerned For Helping Someone than Making the Sale Hard for Most People?Exhibit 13-2: If Customers are Truly Important, Their Needs Come FirstPutting the Customer First Requires Salespeople to Have Personal Characteristics That Allow Them to:How Would You Answer these Questions:Once Again, Are You:These Personal Characteristics Are Important if You Want to:Building a Long-Term Business FriendshipThe Three Levels of FriendsExhibit 13-3: Trust and Wisdom in a Relationship Grow Over TimeTo Move up in Levels of Friendship Requires:Relationship Marketing and Customer RetentionHow Does Relationship Marketing Build Friendships?The Product and Its Service ComponentPeople Buy the Product Plus What?Slide 31Here Are Several Expected ServicesIn a Business Friendship, How Can You:Customer Satisfaction and RetentionExhibit 13-4: Customer Retention Occurs When the Buyer is Satisfied with Purchases Over TimeExcellent Customer Service and Satisfaction Require TechnologySo, How Does Service Increase Your Sales?Exhibit 13-5: Sales Come From Present and New CustomersThe Circular Relationship in Managing a Sales CallTurn Follow-up and Service Into a SaleAccount Penetration is a Secret to SuccessService Can Keep Your CustomersYou Lose a Customer–Keep on TruckingIncreasing Your Customer’s SalesIncreasing Your Customer’s Sales, cont…Returned Goods Make You a HeroHandle Complaints FairlyIs the Customer Always Right?The Author of Your Textbook Feels the Customer is Not Always RightHow Does One Know What is Right or Wrong in a Business Setting?Dress in Your ArmorWhat is Meant by “Dress in Your Armor”?Your Armor Consists of:Build a Professional ReputationBuild a Professional Reputation, cont…Exhibit 13-9: A Super Sales Success SecretDo’s and Don’ts for Business SalespeopleDo’s and Don’ts for Business Salespeople, cont…The Path to Sales Success: Seek, Knock, Ask, ServeExhibit 13-10: The Seven Deadly Sins of Business SellingExhibit 13-11: B.J. Hughes’ Checklist of Do’s and Don’ts Help It to Be a Customer-Oriented CompanySummary of Major Selling IssuesSummary of Major Selling Issues, cont…Service and Follow-up for Service and Follow-up for Customer RetentionCustomer RetentionService and Follow-up for Service and Follow-up for Customer RetentionCustomer RetentionChapterChapter13ChapterChapter13Main TopicsMain TopicsMain TopicsMain TopicsThe Business Tree of Life: ServiceThe Importance of Service and Follow-UpBuilding a Long-Term Business FriendshipRelationship Marketing and Customer RetentionThe Product and Its Service ComponentCustomer Satisfaction and Retention13ChapterChapterMain TopicsMain TopicsMain TopicsMain Topics13Excellent Customer Service and Satisfaction Require TechnologySo, How Does Service Increase Your Sales?Turn Follow-up and Service into a SaleAccount Penetration Is a Secret to SuccessService Can Keep Your CustomersYou Lose a Customer—Keep on TruckingChapterChapterMain TopicsMain TopicsMain TopicsMain Topics13ChapterChapterReturned Goods Make You a HeroHandle Complaints FairlyIs the Customer Always Right?Build a Professional ReputationDos and Don’ts for Business SalespeopleThe Path to Sales Success: Seek, Knock, Ask, ServeThe Tree of Business Life: ServiceGuided by The Golden RuleThe Golden Rule:Prove you truly care with royal serviceProve what you said in your presentation was the truthTake your time to build long-term business friendshipsRealize that customer satisfaction leads to customer retentionPlace the customer’s interest before your ownYou can see that ethical service builds true relationshipsITCEthicalServiceBuilds T r u eRelationshipsTT TT T T TT T T TExhibit 13-1: Only Through Truth Can Trust Be Supported to Bridge the Gap Between PeopleThe Importance of Service and Follow-UpHow does this chapter refer to service?As part of a product, such as insurance or advertising?In the context of helping others?Correct! Service Refers To:Helping othersWhat Is the Difference between Service and Follow-Up?Follow-up refers to maintaining contact with a customer (or prospect) in order to evaluate the effectiveness of the product and the satisfaction of the customerWords of Sales Wisdom and Sales ProverbsSales Proverbs! Examples are:You do business with the one you trust and you trust the one you knowObtaining new customers and selling more products to present customers are the ways to increase salesIt is always easier to sell a satisfied customer than to an unsatisfied one or a prospectThe cost of acquiring a new customer is higher than keeping a present customerWhat Do These Sales Proverbs Mean to a SalespersonTake excellent care of your current customersWhen Does the Business Relationship Begin?After you first sell someone and they become a customerWhich of the Following Is the Purpose of the Sales Call? Is it:Solely to make a sale?To help someone?Now You Have it! The Purpose Is to:Help someone by:Solving a problemFulfilling a needIs Being More Concerned For Helping Someone than Making the Sale Hard for Most People?Yes it is!Motivation needs to come from the heart, not from the bank accountExhibit 13-2: If Customers are Truly Important, Their Needs Come FirstPutting the Customer First Requires Salespeople to Have Personal Characteristics That Allow Them to:Care for the customerTake joy in their workFind harmony in the sales relationshipHave patience in closing the saleBe kind to all peopleHave high moral ethicsBe faithful to their wordBe fair in the saleBe self-controlled in emotionsHow Would You Answer these Questions:Do these success characteristics describe you?Do you have all, or part of them?Can you develop the missing ones?Once Again, Are You:Caring?Joyful?Able to get along with
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