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MIT SP 772 - A New Model for Open Sharing

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A New Model for Open SharingApril 20, 2005A New Model for Open SharingJon Paul Potts1A New Model for Open SharingI. VisionII. ImplementationIII. OutcomesIV. What It Means1A New Model for Open Sharing2A New Model for Open SharingVision — Institutional decision-making›Fall 1999 — Faculty committee appointed›Fall 2000 — “OpenCourseWare” concept recommended to MIT President Charles M. Vest›April 2001 — MIT OCW announced in The New York Times3A New Model for Open SharingVision — Institutional decision-making“OpenCourseWare looks counterintuitive in a market-driven world. But it really is consistent with what I believe is the best about MIT. It is innovative. It expresses our belief in the way education can be advanced — by constantly widening access to information and by inspiring others to participate.”— Charles M. Vest,President Emeritus of MIT4A New Model for Open SharingVision — Vision to reality›June 2001 — Funding partnership with the William and Flora Hewlett Foundation, and the Andrew W. Mellon Foundation›September 2002 — MIT OCW pilot site- 50 courses›September 2003 — MIT OCW officially launches 500 courses›April 2005 — 1,100 courses5A New Model for Open SharingMIT OpenCourseWare IS NOT:MIT OpenCourseWare IS:Vision — What is MIT OCW?›An MIT education›Intended to represent the interactive classroom environment›Degree granting›A Web-based publication of virtually all MIT course content›Open and available to the world›A permanent MIT activity6A New Model for Open SharingVision — Why is MIT doing this?›Furthers MIT’s fundamental mission ›Embraces faculty values Teaching Sharing best practices with the greater community Contributing to their discipline›Counters the privatization of knowledge and champions the movement toward greater openness7A New Model for Open SharingVision — Dual mission›Provide free access to virtually all MIT course materials for educators and learners around the world›Extend the reach and impact of MIT OCW and the “opencourseware” concept8A New Model for Open SharingVision — Where we arePhase IIISteady StatePhase IPilotPhase IIExpansion1100 Courses200250 2003500200490020051250200615502007180020081800Courses9A New Model for Open SharingImplementation9A New Model for Open Sharing10A New Model for Open SharingImplementation — 1100 courses availableSite Highlights›Syllabus›Course Calendar›Lecture Notes›Exams›Problem/Solution Sets›Labs and Projects›Video Lectures11A New Model for Open SharingImplementation — Publication processManaging a course through the MIT OCW processRecruit faculty and coursesPlan•Transcribe, convert materials•Identify IP• Design layoutPublish• Test site•Final QA•Faculty signoff• Stage for publishSupport•Edit/add•Respond to inquiries•TroubleshootBuild• Input content• Add metadata•Scrub content•Clear IP•Initial QAMIT OCW = Snapshot of Completed Course12A New Model for Open SharingImplementation — Intellectual property›Course materials available under a Creative Commons license that:Grants users the right to use, distribute, and modify ›Obliges users to meet three use requirements:Use must be non-commercialMaterials must be attributed to MIT and original author or contributorPublication or distribution of original or derivative materials must be offered freely under identical terms “share alike”13A New Model for Open Sharing 13A New Model for Open SharingOutcomes14A New Model for Open SharingOutcomes —Access dataMIT OCW Monthly Traffic (since 10/1/03)15A New Model for Open SharingOutcomes — Access data from EthiopiaMIT OCW Traffic from Ethiopia (since 10/1/03)16A New Model for Open SharingOutcomes — Access data from GhanaMIT OCW Traffic from Ghana (since 10/1/03)17A New Model for Open SharingOutcomes — Access data from KenyaMIT OCW Traffic from Kenya (since 10/1/03)18A New Model for Open SharingOutcomes —Access dataMarch2005Averages Since 10/1/03*Average Daily Visits 15,620 12,335Total Visits 484,205 375,536First-Time Visits 267,778 197,556Repeat Visits 216,427 161,810* Figures in italics are averagesSite Traffic Data (since 10/1/03)19A New Model for Open SharingOutcomes —Access dataTraffic by Geographic Region (in Web hits, since 10/1/03)20.3 M195.8 M24.2 M89.8 M11.5 M71.0 M3.4 M27.2 M5.8 MRegionHits Since 10/1/03Hit % North America 195,801,509 43.6East Asia 89,788,460 20.0Western Europe 71,038,243 15.8South Asia 27,180,996 6.1Latin America 24,196,746 5.4Eastern Europe and Central Asia20,308,716 4.5MENA 11,498,519 2.6Pacific 5,801,715 1.3Sub-Sahar Africa 3,432,571 0.8TOTAL HITS 449,047,47520A New Model for Open SharingOutcomes —Access dataCountries with most hits in March 2005 (outside of U.S.)Country Web Hits1 China 2,129,1032 India 1,222,7193 Canada 1,048,5244 South Korea 1,008,2955 Taiwan 974,4566 United Kingdom 776,7557 France 529,6608 Germany 486,6089 Japan 422,40210 Brazil 406,532Country Web Hits11 Turkey 380,60512 Sweden 375,96513 Italy 357,54114 Australia 306,28615 Spain 305,77416 Singapore 301,70417 Netherlands 244,06418 Iran 215,47819 Indonesia 210,76020 Mexico 206,79021A New Model for Open SharingOutcomes — Overall user profile›Visitors generally fit one of three user profiles:Educators are 15.3% of all MIT OCW trafficStudents are 31.4%Self-learners are 48.2%›66% of visitors hold a bachelor’s or master’s degree›Visitors most frequently interested in courses in electrical engineering, business, physics, and mathematics›Visitors average 1.6 visits per month›Review average of 9.36 HTML pages per visit22A New Model for Open SharingOutcomes —Use dataUse Scenario % of UsePlanning, developing or teaching a course 36%Enhancing personal knowledge 22%Planning curriculum 10%Other 32%Complementing a subject currently taking 43%Enhancing personal knowledge 40%Planning future course of study 10%Enhancing personal knowledge 81%Other 7%Learning subject matter—course not available for study 9%Planning future course of study 8%Other 2%EducatorsStudentsSelf-learners23A New Model for Open SharingOutcomes — Educator use case studyJames, affiliate instructor at the University of Idaho›Adopted both course materialand site structure of an MITSloan Course›Added his own material andmodified the MIT OCW site›“I will probably differ in that I willintroduce the concept of ValueEngineering and I have a lectureprepared on FMEA. I haven’t


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