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TOURO MCD 231 - Course Descriptions - MCD 231

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T O U R O C O L L E G ECOURSE DESCRIPTION:ENTRANCE COMPETANCIES:COURSE OBJECTIVES and EXIT COMPETENCIES:METHODOLOGYCOURSE CONTENTRequired ProjectsLecture TopicsLab TopicsGRADING GUIDELINES:Suggested Grading PolicyAttendance Policy:Make-Up Policy:MATERIALS REQUIREMENTSSoftware:Text Books:Supplies:BIBLIOGRAPHY:MagazinesWeb Sites:SAMPLE OUTLINESCHEDULE:PROCEDURES:Instructor’s Grading PolicyCollege Attendance Policy:Make-up Policy:Instructor Absence Policy:Instructor Contact Information:COURSE SYLLABUSWeek 1:Week 2:Week 3:Week 4:Week 5:Week 6:Week 7:Week 8:Midterm ExamWeek 9:Week 10:Week 11:Week 12:Week 13:Week 14:Week 15:Final Exam. Presentations, critique of student workT O U R O C O L L E G EAcademic Computing DepartmentDesktop and Web Publishing CurriculumCOURSE TITLE: Electronic Desktop Publishing 2COURSE NUMBER: MCD 231DEVELOPER: Academic Computing Department LAST UPDATE: August, 2003CREDITS: 3PREREQUISITES: Electronic Desktop Publishing 1 (MCD 230)Computer Graphic Design 1 (MCD 235)CO-REQUISITES: Computer Graphic Design 2 (MCD 236)Foundation of Design 2 (MCD155)CLASS SIZE: 15 students maximumCOURSE DESCRIPTION:In this intermediate digital design course, lectures and demonstrations will focus on advanced document design using QuarkXPress. Through exercises and assignments, students will apply the skills acquired through lectures and demonstrations. The assignments will focus on project planning, problem-solving, the importance of effective typography and image integration, and the unified design of a series of related documents. This course will also address digital output and file preparation for commercial printing processes. Additional topics may include journalistic ethics, artistic ethics, and copyright laws. Creative concepts and effective design solutions using QuarkXPress will be the goal for all students.ENTRANCE COMPETANCIES:• Successful completion of prerequisites • Understanding and ability to use visual design principles to plan projects on paper• The fundamentals of design and production in QuarkXPress, including the use of Style Sheets and Master Pages• The fundamentals of design and production in Illustrator, including manipulating paths and working with type • Intermediate page layout principles• Fundamentals of acquiring good-quality scans• Ability to participate in discussion and receive constructive criticism COURSE OBJECTIVES and EXIT COMPETENCIES:The student will:• Acquire an advanced proficiency in the use of digital page layout software.• Develop advanced solutions to a variety of page layout problems.• Learn to do research for project development: collect text and image resources, originalsand stock photography• Further an understanding of the principles of effective typographic and graphic design.• Refine the use of color in typographic and graphic design.• Learn to redesign: create variations on, or improve an existing design.• Learn how to present concepts and designs• Explore the topics of desktop publishing ethics in relation to copyright law.METHODOLOGYThe professor should teach this intermediate course using the following methods:• Give lectures that review and reinforce the basic principles of typography and graphic design.Touro College, Academic Computing Dept. 1 Desktop Publishing II Syllabus• Provide examples and demonstrate how designers apply those principles in practice, to real-worldprojects created in QuarkXPress and other desktop publishing software.• Follow each lecture and demonstration with exercises and assignments that makes practical use ofthat tool or technique• Have students practice, in-class, any tools or technique required to complete the assignments.• Show examples of correctly completed projects.• Guide the students throughout the course in creating a unified body of work for one client• Require students to research and analyze similar projects• Oversee student project management, from client interview (actual or fictitious) and audience profiling, to thumbnails, design and production, and basic digital output• Require students to generate concepts and layouts in multiple thumbnail sketches and dummies• Require students to research and acquire some content for projects (text and images)• Provide generic content or sources materials for some projects• Encourage students to develop their own solutions to design problems.• Lead students in brainstorming ideas through discussion of projects in progress• Moderate student participation in at least three constructive critiques of sketches, digital comps and completed projects• Emphasize quality control and require students to proof and user-test their designs.• Review all assignments with five criteria in mind: correct use of the tool or technique, effective application of design principles, appropriateness of design to project objectives, correct production techniques and attention to quality control.COURSE CONTENTRequired ProjectsPROJECT #1, 2 LOGOS for 2 different industries. 3 thumbnail sketches Logo produced in Illustrator.PROJECT #2, STATIONERY: 3 thumbnails each for letterhead, envelope and business card. Logo, client contact information used in design. Produced in QuarkXPress. Two more variations ofstationeryPROJECT#3, BROCHURE Folded brochure for client. Format 10 images. Create thumbnails anddummy. Create a 2-page document in Quark – front and back. PROJECT #4, PUBLICATION: Thumbnails for front/back cover, interior spread/s. Produce booklet in Quark, using Style sheets, Master pages.PROJECT#5, PROMOTIONAL PRODUCT: Sketch of the product. Client promo design. Rendered product in Illustrator or Photoshop. Client design applied to the product.Lecture Topics• Requirements of the course. Discuss semester project: creating graphics for a client and series of projects. • Digital tools and their function in graphic design professions.• Review basic terminology. Discuss logo design theory, view examples of professional logos. • Client relationships and client interview.• Managing an entire project from initial conception to final presentation • Logos, creating a company identity through logo design• Choosing a client company. Research company. Look at initial logo sketches on paper. Review Illustrator tools and techniques: Review basic typography, choosing appropriate typefaces and formatting text. Creating outlines, using transform tools, Pathfinder and filters. •


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