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NPS OA 4109 - Syllabus

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Winter Quarter 2014 1 Survey Research Methods (OA4109) The Naval Postgraduate School Professor Ron Fricker & COL Jeff Appleget 831-656-3048 / 831-656-7674 [email protected] / [email protected] Course Description and Objectives To provide students with a practical grounding in all aspects of research survey methodology, from survey instrument design, to sample design, to modes of data collection, to statistical estimation and methods for survey data analysis. The course will cover the basic principles of rigorous research survey and will provide students with guidance for making successful decisions in the design and execution of high quality research surveys. This course will provide students with the knowledge and skills to be able to properly design, field, and analyze rigorous research surveys. It is designed to be accessible to students in all schools and disciplines throughout NPS. The course will include a capstone project in which students will design, field, and analyze a survey on behalf of a DoD, DON, or NPS organization. Prerequisite Successful completion of an introductory probability and statistics course at the level of OA3102, OS3101, or OS3113 or equivalent, or permission of the instructor. Course Materials • Required Textbook. o Internet, Mail, and Mixed-mode Surveys: The Tailored Design Method, 3rd edition, by Don A. Dillman, Jolene D. Smyth, and Leah M. Christian, John Wiley & Sons, 2009. • Additional readings. In addition to assignments from the required text, I will pass out excerpts in class from a number of books, including: o Elementary Survey Sampling, 7th edition, by Richard L. Scheaffer, et al., Brooks/Cole, 2012. o Complex Surveys: A Guide to Analysis Using R by Thomas Lumley, Wiley, 2010. o Improving Survey Questions by Floyd J. Fowler, Jr., Sage, 1995. o Sampling: Design and Analysis, 2nd edition, by Sharon L. Lohr, Duxbury Press, 1999. o Survey Methodology, 2nd edition, by Robert M. Groves, F.J. Fowler, M.P. Couper, J.M. Lepkowski, E. Singer, and R. Tourangeau, John Wiley & Sons, 2009. • Software. We will use JMP and R for survey data analysis. JMP is available for free download on the NPS intranet at R is freely distributed over the web. Office Hours We're available any time by appointment. Also feel free to stop by my office, or call or e-mail at any time.Winter Quarter 2014 2 Course Requirements Students in this course will be required to: • Complete weekly reading assignments, complete a weekly quiz on the readings, and participate in in-class discussions; • Participate in the class survey project as part of a team, including briefing the survey results to the research sponsor and writing a summary report. Grading Other than the weekly quizzes, this course will not have graded homework assignments or exams. Your course grade will be based on our subjective assessment of your participation in the course, including classroom participation, a presentation, and particularly on the class survey project. The specific grading criteria will be defined in the first class lecture. Course Outline A detailed class-by-class schedule will be posted separately on

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