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Chabot MCOM 59 - Course Outline

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Chabot College Fall 2009Course Outline for Mass Communications 59ADVANCED KCRH RADIO EXPERIENCECatalog Description: 59 – Advanced KCRH Radio Experience 3 units(May be repeated 3 times)Advanced practical experience in KCRH radio station operations including running programming, music,audio production, promotions, news, live sports, and underwriting sales departments. Experience in broadcast operation of KCRH-FM. Strongly recommended: Mass Communications 58. 2 hours lecture, 3 hours laboratory. [Typical contact hours: lecture 35, laboratory 52.5]Prerequisite Skills: Before entering the course the student should be able to: 1. operate all types of standard broadcast studio equipment with proficiency;2. create, record, edit, and prepare for broadcast, announcements, and promotional copy suitable for use in professional environment;3. demonstrate an understanding of general broadcast station and will successfully work with all stationdepartments;4. present a complete radio audition tape, utilizing live and recorded sources with smooth control of continuity and appropriate on air production techniques;5. able to train incoming on-air DJs;6. capable of leading each of the station departments;7. assemble station remote equipment;8. describe equipment in on-air, production, DJ studios and remote.Expected Outcomes for Students: Upon completion of the course the student should be able to:1. apply and enforce Federal Communications Commission rules and regulations;2. operate on-air, production and DJ studio equipment;3. display full-knowledge of on-air, production and DJ studio operation;4. identify radio station equipment and their function;5. execute on-air format in a professional manner;6. demonstrate operational knowledge of automation system;7. maintain necessary station logs;8. interpret and make necessary adjustments to transmitter remote control meters;9. carry out station policies and procedures; 10. edit audio digitally;11. produce liners, promos and public service announcements;12. diagram radio station hierarchy;Chabot CollegeCourse Outline for Mass Communications 59, Page 2Fall 200913. describe the different station departments; 14. perform appropriate station departmental leadership duties;15. plan departmental meetings;16. organize departmental duties and responsibilities; 17. explain KCRH operations and mentor new students;18. assemble remote DJ equipment.Course Content: 1. Federal Communications Commission rules and regulations2. On-air, production and DJ studio equipment and their operation3. Radio programming philosophies and formats4. Radio station equipment and their function5. Professional on-air format6. Operation of automation system7. Transmitter reading and station logs 8. Station operation, policies and procedures9. Digital audio production 10. Station departments and their hierarchy11. Departmental planning and leadership12. Remote equipment assembly13. Music automation, rotations and formatting14. Marketing of radio stations15. News and sports16. Copywriting and production techniques17. Role of the Sales Department18. Effective department leadershipMethods of Presentation: 1. Lecture, PowerPoint and discussion2. Guidance in on-air presentation3. Guidance in station departmental operationAssignments and Methods of Evaluating Student Progress: 1. Typical Assignmentsa. Create Radio station department agendas, take meeting minutes, establish departmental goals and demonstrate leadershipb. Mentor new staff on operations and procedures of KCRH and assist them with their on-air shiftsc. Record and review air-checks and provide feedback to department membersd. Coordinate remote broadcastse. Take a leadership role in promotional events by creating, organizing setting up and executing successful eventsChabot CollegeCourse Outline for Mass Communications 59, Page 3Fall 20092. Methods of Evaluating Student Progressa. Assess execution of assigned dutiesb. Review performance improvementc. Appraise ability to take directiond. Evaluate production skillse. Appraise attitudef. Track class participationg. Final examinationTextbook(s) (Typical): KCRH Station Handbook 2nd edition, Chad Mark Glen & Rick Strauss, CMG Pub., 2008Special Student Materials: CD ROMs, USB drive, access to radio and the Internet.CMGNew:

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