5 Management Summary5.1 Responsibilities5.2 Management Team6 Financial Plan6.1 Financial Plan6.2 Break-Even Analysis5 Management Summary5.1 ResponsibilitiesOmniSense consists of three key departments: Marketing, HardwareEngineering, and Software Engineering. The director of marketing is in chargeof finding new customers, advertising new products, and working withcontractors of corporate partnerships. The chief hardware engineer isresponsible for leading a team of technicians in the testing and production ofnew products. The chief hardware engineer coordinates operations with thechief software engineer in order to ensure timely progress with both areas.The chief hardware engineer is also responsible for reporting to the CEO onthe overall status of projects. The chief software engineer manages a team ofprogrammers and coordinates projects with the chief hardware engineer. 5.2 Management TeamThomas Butler - Chief Executive Officer Dr. Thomas Butler received the Bachelor of Science in Electrical Engineeringfrom Mississippi State University. From there, he returned to his home planetto receive the Master of Science and Doctor of Philosophy in ElectricalEngineering from Olympus Mons University (where he also became renownedfor his talent at low-G German bat ball). In his five years since returning toEarth, he has held management positions with three different start-upcompanies in the medical imaging field. Thomas’s broad educational base,experience in interplanetary diplomacy, and work experience have equippedhim to make this company’s executive decisions. Mike Middleton - Chief Financial Officer / Director of MarketingMike received the Bachelor of Science in Electrical Engineering and theMasters in Business Administration from Mississippi State University. Mikehas an extensive knowledge in embedded systems and surface mounttechnology. He also has four years of work experience in which he heldmanagement positions in marketing. His charismatic personality andknowledge of marketing have made him highly effective in working withcustomers. Mike manages a highly skilled staff of that includes our in-houseaccountant.Kelly Lancaster - Director of Hardware OperationsKelly received the Bachelor of Science in Electrical Engineering fromMississippi State University. Kelly has five years of experience working as aTest Engineer at ThyssenKrupp Elevator, where he has become highly skilledin hardware design, simulation, and implementation. Kelly is manager over astaff of one professional hardware technician. His responsibilities include:designating roles for the hardware engineering staff, performing circuitsimulations, and testing.Kennabec Walp - Chief Technology OfficerKennabec received the Master of Science in Electrical Engineering fromMississippi State University. With five years of work experience at VentureSystemSource, Kennabec has gained a broad understanding of complexalgorithms and many different aspects of software development. Kennabec’sresponsibilities include developing robust and highly reliable software whilemaintaining hardware compatibility. Kennabec manages the outsourcing ofsoftware development to independent contractors.6 Financial Plan6.1 Financial PlanOmniSense’s success is hinged on our ability to raise capital. We plan anaggressive capital acquisition campaign to raise the cash needed to bringOmniSense to profitability. We will approach private venture capital firms thatspecialize in investing in small high-tech start-ups. The initial round of capitalwill be spent acquiring office space and furniture, marketing materials such asbrochures, Internet and phone systems for phone and web marketing, andother miscellaneous expenses such as travel and conference fees.Initial plans for OmniSense are to approach security and other monitoringfirms to develop profitable partnerships. This will give us a steady source ofrevenue and allow our partners to add value to their existing product lines.Another avenue that we will be pursuing is military contracts for battlefieldmonitoring systems. The Department of Defense has shown great interest inthe technology that we are developing, and we can provide a competitiveproposal to military request for proposals that are involved in the area ofwireless battlefield monitoring.We are starting this business under the assumption that terrorism, fear, andparanoia will continue to plague the United States and the world in thesubsequent years. As government spending continues to increase in the Waron Terror, we see the opportunity to capitalize. Government demand for ourtechnology will be affected very little by the economic situations of the countryor world since this fight against an unseen enemy will nearly always be at theforefront of the collective public mind.As indicated in the preceding market analysis, the manufacturing andgovernment (nonmilitary) will also be markets that we will be pursuing. Largemanufacturing firms need to accurately monitor their manufacturing processes.We will approach these firms directly rather than though our partnerships withmonitoring firms. The nonmilitary market that exists in the government will beprimarily law enforcement and homeland security. This will be handledseparately from our military bids.6.2 Break-Even AnalysisTable 2 outlines the costto retain employees.Table 3 contains the othercosts incurred in a typicalmonth. Table 4 shows abrief analysis for costsand revenue forOmniSense in a typicalmonth and provides aninitial break-even analysis.At the projected numbersOmniSense will have tomove at least 384 sensorsper month to achieveprofitability on a monthly basis. This is a quantity of 4608 sensors per year, equivalent to a revenue of $460,800. The values from Table 2 and 3 were used in calculating the point at which OmniSense will become profitable.Employee YearlySalaryMonthlySalaryThomasButler$50,000 $4,166.67MikeMiddleton$45,000 $3,750.00KellyLancaster$45,000 $3,750.00KennabecWalp$60,000 $5,000.00Technician $25,000
View Full Document
Unlocking...