Department of Business Jackson Community College Course: BUA 230 - Principles of Marketing Course Hours: 09/10/2011-12/17/2011 Hybrid-Plus Saturday 12:30PM - 02:26PM JCC @ LISD TECH, Room 227 Instructor: Jesse Rentfrow Phone: 517-936-9023 E-mail: [email protected] Text: Boone and Kurtz, Contemporary Marketing, 14th Edition, 2008, South-Western. Goals for the course: The following goals have been set for your learning experiences in this marketing class. This class will: • acquaint you with the marketing concept and relationship building – a modern business philosophy. • assist you in comparing production oriented firms to marketing oriented firms. • present opportunities to study global aspects of marketing. • explore the applications of marketing in e-commerce. • acquaint you with the use of research in the modern business operation and its relationship to marketing plans and strategies. • acquaint you with the marketing mix – product/service strategy, distribution strategy, promotional strategy, and pricing strategy – and how these interact to build a marketing strategy. • stimulate you to think about how you as a consumer are affected by marketing and how you might someday fit into the marketing field. • acquaint you with the language of marketing.Class Schedule Date Topic 09/10/10 Intro to class Lecture over chapter 1 Group work Complete discussion questions Complete case study 09/17/10 Lecture over chapter 2 Group work Complete discussion questions Complete case study Take Quiz 1 09/24/10 Lecture over chapter 3 Group work Complete discussion questions Complete case study 10/01/10 Lecture over chapter 4 Group work Article review due Complete discussion questions Complete case study Take Quiz 2 10/08/10 Lecture over chapter 5 Group work Complete discussion questions Complete case study 10/15/10 Lecture chapter 6 Group work Complete discussion questions Complete case study Take quiz 3 Test over chapters 1-6 10/22/10 Lecture over chapter 7 Group work Complete discussion questions Complete case study 10/29/10 Lecture over chapter 8 Group workComplete discussion questions Complete case study Take quiz 4 11/5/10 Lecture over chapter 9 Article review 2 Group work Complete discussion questions Complete case study 11/12/11 Lecture over chapter 10 Group work Complete discussion questions Complete case study Take quiz 5 11/19/11 No Class on ground Read chapter 11 Group work Complete discussion questions Complete case study 11/26/11 No Class! Happy Thanksgiving! 12/03/11 Lecture over chapter 12 Group work Complete discussion questions Complete case study Take quiz 6 12/10/11 Lecture over chapter 13 and 19 Group work Complete discussion questions Complete case study Take quiz 7 Take test 2 over chapters 7-14 12/17/11 Present marketing plans ASSIGNMENTS Points Group Work (10 points each) 130Critical Thinking Questions (10 points each) 130 Cases (10 Points each) 130 7 Quizzes (20 Points each) 140 Article Reviews 100 Test 1 100 Test 2 100 Marketing Plan and Presentation 170 ASSIGNMENTS Points Group Work Group work will be done in class and each one is worth 10 points. It is designed to improve your teamwork skills and allow you to delve deeper into a particular area. Article Reviews There will be two article reviews worth 50 points each. These are to be turned when we meet on campus. Find an article from a newspaper, magazine, the Internet, etc., which relates to the subject matter that we have been discussing. Include a short synopsis of the article, how it is relevant to the readings, and how it impacts you. This should be about a page in length, using APA format. Critical Thinking Questions These questions are at the end of every chapter and will be completed during the online session. These questions are worth 10 points each. Cases There will be a case study due every week which is worth 10 points. The questions at the end of each case should be answered thoroughly for full credit. This means at least two well written, college-level paragraphs for each case. Quizzes Quizzes will be multiple choice an some true and false. Each quiz is worth 20 points. These quizzes will be taken every other week. They cannot be made up unless extenuating circumstances and instructor consultation has taken place. TestsTests will be multiple choice. There will be two tests worth 100 points. These tests can be taken online, on the designated dates. Tests cannot be made up unless there are extenuating circumstances and instructor consultation has taken place. Marketing Plan This is designed to allow you to utilize your teamwork skills, which is essential in the business environment. For the marketing plan, you should choose an idea for a new product or service that you would like to introduce to the market. This is to be ten pages in length (not including title page or references), with Arial or Times new Roman, Size 12 font, double-spaced, with title page, and 5 references. If you have any questions regarding APA please refer to the OWL at Purdue website. The presentation should be in PowerPoint and be at least 10 minutes long. You can break up into groups of four or five for this project. The paper is worth 85 points and the presentation is worth 85 points. I will give you as much time as possible to work on it. I realize that this is an introductory class, but this project is intended to tap into your creative and business minds. I will be grading on sufficient effort for the paper and presentation. Everyone must participate in the presentation for credit. You cannot do the extra credit unless this assignment is completed. Extra Credit If you choose to do so, you can receive 100 points extra credit for one of the following: 1.) Write a two-page paper on any of the concepts learned in the course. 2.) Interview a