10/7/13&1&i >clicker One of the best ways to remember factual information is to relate it to something personal. In this way, you are taking advantage of your _____ memory to aid retrieval from your _____ memory. A. implicit; explicit B. semantic; episodic C. episodic; semantic D. explicit; implicit i >clicker Companies pay for product placement in movies because they assume that it increases the likelihood that viewers will later buy the product. If a person’s attitudes toward a product is unconsciously influenced by product placement, this effect is likely due to existence of the item in: A. explicit memory B. semantic memory C. implicit memory D. procedural memory i >clicker Your textbook states, “Police officers and prosecutors influence memory -- both unintentionally and intentionally -- through the ways in which they conduct the identification process. They can shape, and even generate, what comes to be known as eyewitness testimony" (Simon, 2003)”. This statement best refers to which type of memory distortion? A. suggestibility B. memory bias C. source misattribution D. transience10/7/13&2&Little Albert Classical Conditioning: Little Albert Unconditioned Stimulus Unconditioned Response AFTER CONDITIONING Conditioned Stimulus Conditioned Response Neutral Stimulus + Classical Conditioning: Key Ideas ¤ Passive ¤ Learning predictive connections ¤ Does not account for the individual’s actions ¤ Resulting learning considered implicit memory10/7/13&3&Operant Conditioning ¨ AKA instrumental conditioning ¨ Learning process in which the consequences of a behavior determine the likelihood of whether that behavior will be performed in the future Operant Conditioning: Key Ideas ¤ Active ¤ Learning behaviors and consequences ¤ Resulting learning considered explicit memory Reinforcement Punishment Positive ADDING a desirable stimulus to increase a behavior EX. Ice cream for cleaning room. ADDING an undesirable stimulus to decrease a behavior EX. Spanking for talking back. Negative TAKING AWAY an undesirable stimulus to increase a behavior EX. Donʼt have to do laundry if room is cleaned. TAKING AWAY a desirable stimulus to decrease a behavior EX. No TV for talking back. Reinforcements/Punishments10/7/13&4&Operant Conditioning i>clicker ¨ A = classical conditioning ¨ B = operant conditioning The nurse says “This won’t hurt” just before stabbing you with a needle, which tenses your arm. You see this nurse every time you go get a shot. The next time you hear “This won’t hurt” your arm tenses up. i>clicker ¨ A = classical conditioning ¨ B = operant conditioning Your car presents a loud, annoying sound if you drive without your seatbelt within 30 seconds. You become less likely to drive away without your
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