Table of ContentsIntroductionMission / ObjectivesNature of Business:Customer Satisfaction:Workplace Philosophy:Value to Customer:Keys to SuccessTarget MarketCompetitive AdvantageBasic StrategiesFinancial AnalysisTarget Capture TeamCommunication System Design ConsultantsBusiness PlanSeptember 22, 2002Heath CauseyNobu FujiJosh WootenCarlos VasquezRenae WebbTarget Capture TeamTarget Capture System Design ConsultantsBusiness PlanTable of ContentsIntroduction..........................................................................................................................3Mission / Objectives............................................................................................................3Nature of Business:......................................................................................................3Customer Satisfaction:.................................................................................................3Workplace Philosophy:................................................................................................3Value to Customer:......................................................................................................4Keys to Success...................................................................................................................4Target Market.......................................................................................................................4Competitive Advantage.......................................................................................................4Basic Strategies....................................................................................................................4Financial Analysis................................................................................................................5 2Target Capture TeamTarget Capture System Design ConsultantsBusiness PlanIntroductionTarget Capture Team (TCT) is a five member partnership that will provide shooterenthusiasts with a means of shooting in a much more efficient manner than everbefore in the history of sharp shooting. TCT’s main product, Target CaptureSystem (TCS), will be the system that will be marketed to provide cutting edgetechnology to shooter enthusiasts. The versatility, maneuverability, and theaccuracy of the system will be the basis of providing a very viable product. TCTwill also provide consulting services in the fields of circuitry design, wirelesscommunication, and programming. Mission / ObjectivesNature of Business:The TCT will provide the cutting edge technology for a graphical representationof a shooter’s target. The TCS will display the target and bullet strike position tothe shooter. With the use of this system, shooters will be able to eliminateunproductive time while sighting in rifles. A conveniently located target displaywill be viewable from the shooters location. Accessibility of target informationwill allow the shooter to remain in their position for extended periods.Customer Satisfaction:TCT believes that if the customers are satisfied, then TCT will be satisfied aswell. There is a direct correlation between customer satisfaction and TCT profit;therefore, customer service is a very valuable component of TCT.Workplace Philosophy:The philosophy of TCT is efficiency and timeliness, which is also the basis of theTCS. TCT has four major divisions that will keep the company’s activities true tothis philosophy. The four major divisions and their developers are: - Marketing - Renae Webb- Finance - Josh Wooten- Design Services -Nobu Fuji and Carlos Vasquez- Administration - Heath CauseyEach of the founding members of TCT will lend their expertise in theirperspective divisions. TCT holds that each of these divisions is crucial forproviding customer satisfaction through a solid product. The Marketing Divisionwill make sure that as many shooter enthusiasts and organizations will have thechance to buy the TCS. This division will also take care of all customer servicecalls. The Software Division and Hardware Division will fill the TCS orders, asthe Administration makes sure the product is integrated properly and is up to TCTstandards. The Finance Division will make sure that TCT is providing the TCS ata reasonable price while providing enough profit to cover the TCT employees. 3Target Capture TeamTarget Capture System Design ConsultantsBusiness PlanValue to Customer:TCT provides a means by which shooters can practice more efficiently. The TCSwill be sold at a reasonable price and will provide a technical assistance if needed.Our Marketing Division will interact on a regular basis to report any customerrequests or complaints that will enhance the TCS for improved customer usability.TCT also provides consultation in the fields incorporated by TCT such as circuitanalysis, programming, and wireless transmission.Keys to Success- Communication between TCT divisions to produce and modify the TCS in atimely and efficient manner.- Build relationships with prospective customers.- Provide the TCS to the customer in a timely and cost effective fashion.Target MarketTCT is a young company with a new idea in an established field of interest. Theinterest field of rifle accuracy has been around since before the 19th century. Thededication that many associations, military units, and individuals give to the skillof shooting accurately is the assurance that the TCS is very marketable. There areover 2000 rifle associations which sponsor competitions that hold to thecustomary means of scoring. As shooters prepare for these competitions, theywill want to use their time wisely. The same process occurs in the military.Practice time is invaluable; therefore, the use of the TCS only makes sense.Competitive AdvantageInefficient methods are used to obtain bullet strike position. Most shooters walkto the target and view the bullet strike location. This method requires leaving theshooting position many times during a shooting session. Each time the shootermust spend several minutes walking the distance to the target. The elimination ofwalking to the target would reduce time spent at the range. Another method ofviewing bullet strikes is by binoculars or small telescopes. This method is moreconvenient than walking to the target; however the shooter must
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