BUSX 301 – Prof. Thacker – Marketing Analysis Resources Spring 2010 Market Conditions Sources: RDS Business Suite database > TableBase Movie: Searching RDS/TableBase for Market Share & Market Size: http://tinyurl.com/rds2010apr21 Market Share Reporter [book in Reserves] Consumer International & International Market Data & Statistics [books in Reserves] Big 4 business databases – article searching: http://pages.towson.edu/sgass/guides/big4businessdatabases.pdf For databases: Start at the Cook Library Subject Gateway for Marketing > http://cooklibrary.towson.edu/marketing For books: Consult the Cook Library Guide to Marketing Research > http://pages.towson.edu/sgass/guides/mktg_secondary_data_sources.pdf Market Barriers Sources: Business Source Complete database > Datamonitor Industry Profiles You can search by company or name of industry. Movie: Searching for industry profile starting with a company name: http://tinyurl.com/datamonitor2010apr21 Big 4 business databases – article searching: http://pages.towson.edu/sgass/guides/big4businessdatabases.pdf For databases: Start at the Cook Library Subject Gateway for Marketing > http://cooklibrary.towson.edu/marketingBUSX 301 – Prof. Thacker – Marketing Analysis Resources Spring 2010 Issues Affecting the Market Sources: Standard & Poor’s NetAdvantage > Industry Surveys Movie: http://tinyurl.com/sandp2010apr21 Industry association AKA trade association web sites (see Industry References section of Standard & Poor’s Industry Survey for suggestions) Big 4 business databases – article searching: http://pages.towson.edu/sgass/guides/big4businessdatabases.pdf For databases: Start at the Cook Library Subject Gateway for Marketing > http://cooklibrary.towson.edu/marketing Customer Profiles I Sources: Media Mark (MRI+) database Powerpoint http://tinyurl.com/mediamark2010apr21 Best Customers, Household Spending [books in Reserves] American Time Use [book in Reserves] Baby Boomers, Generation X, Millennials, Older Americans [books in Reserves] American Men, American Women [books in Reference] For databases: Start at the Cook Library Subject Gateway for Marketing > http://cooklibrary.towson.edu/marketing For books: Consult the Cook Library Guide to Marketing Research > http://pages.towson.edu/sgass/guides/mktg_secondary_data_sources.pdf Customer Profiles II: Simmons CD-ROM – see the Ning for