COMM 335 1st Edition Lecture 21 Outline of Last Lecture I Migrant II Culture shock III Stages of culture shock IV Reserve culture shock V Migrant host relationships VI Acculturation cultural adaptation VII Factors influencing acculturation VIII Acculturation models Outline of Current Lecture I High culture II Low culture III Popular culture IV Folk culture V Imperialism VI Cultural imperialism VII Active Resistance VIII Representations IX Popular culture and stereotyping These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute X Global circulation of images commodities Current Lecture I High culture cultural activities that are considered elite Ex Opera ballet symphony II Low culture non elitist activities seen as the opposite of high culture Ex films pop music sitcoms III Popular culture new name for low culture referring to those cultural systems or artifacts that most people share and know about Ex Rolling Stone Friends IV Folk culture Not national culture Not popular culture Not packaged and exported globally Traditional and non mainstream cultural activities that are not financially driven Ex rituals V Imperialism policy practice or advocacy of extending the power and dominion of a nation especially by direct territorial acquisitions or by gaining indirect control over the political or economic life of other areas Ex Great Britain s colonization of India VI Cultural imperialism domination through spread of cultural products VII Active Resistance conflict in cultural values and cultural identities is the impetus for resistance People resist popular culture texts by refusing to participate in them Social roles may motivate people to resist popular culture Much of the resistance stems from concerns about the representation of various social groups VIII Representations people use popular culture to learn about other cultures Some people perceive life in the U S to be similar to how it is portrayed in U S television Sometimes people use U S popular culture to learn about U S Americans and watch their own shows to reaffirm their cultural identities In this way migrants may both resist and consume U S popular culture IX Popular culture and stereotyping for people with limited experience with other cultures the impact of popular culture may be greater It is from stereotypes that we get our ideas about social groups Stereotypes are connected to social judgments of others Some negative stereotypes have negative consequences for members of the groups they represent Many familiar stereotypes of ethnic groups are represented in media It appears from Manusov and Hegdes s 1993 that having some cultural information and positive expectations may lead to more in depth conversations and positive outcomes than having no information Stereotypes constrain behavior in ways that cause people to behave in accordance with them X Global circulation of images commodities a high percentage of international circulation of popular culture is U S popular culture Many U S films make more money outside of the United States Other forms of popular culture are also exported Not all popular culture comes from the United States Pop culture expressed in non English languages has a difficult time on the global scene
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