Professor: Dr. Lisa Luebbehusen ScribnerDate Topic Covered Chapter1/12 Course Introduction & Breathe Right videoDate Topic Covered ChapterMarketing 442 - International MarketingMKT 442 - Sections 001 & 002International MarketingSpring 2006 Professor: Dr. Lisa Luebbehusen ScribnerClassroom: Cameron Hall 111Class Hours: TR 2:00 – 3:15 (Section 001)TR 3:30 – 4:45 (Section 002)Office Hours: MWF 9:00 - 10:30 a.m.TR 11:00 – 2:00 p.m.Office: Cameron Hall – 240 HPhone: Office: 962-3814 Home: 350-0534Email: [email protected] Text: Cateora, Philip R. and John L. Graham, (2005), International Marketing, 12th edition, New York, NY: McGraw-Hill Companies, Inc.International Marketing Readings Packet from AlphagraphicsRequired Reading: The Wall Street Journal, The Economist, World Trade or other international business periodicals Course Objectives:1) The purpose of your taking this course is to acquire an understanding of the activities, techniques and practices used that fall within the domain of international marketing. You willbe introduced to various theories, concepts, terminology, basic problems/decisions and principles that international marketing practitioners frequently encounter. Influence of international institutions, culture, stage of economic development, geography and demography are covered. 2) A second objective is to learn to use your thinking skills in order to intelligently apply variousmarketing principles and methods in your personal business careers.Course Description:1) Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demographyare covered. Emphasis is placed on multinational marketing problems and opportunities in an ever-changing world. Prerequisite: MKT 340.Course Requirements:Reading assignments are to be completed by the day that the assignment appears on the syllabus. We will begin discussions of that material on the day it appears on the syllabus.Exams: There will be three exams. The final one will be cumulative. Exams may be a combination of multiple choice, short answer, true-false, and essay. Make-up Exams will be all essay.Group Projects: Projects will be done in groups of 4 - 5. Throughout the semester each group member will evaluate each member’s performance. Specific instructions for the group project areattached. Also see the Country Notebook, which you will be developing for the client, Goodness Gracie, on p. 591.Individual Participation and Attendance: You are expected to be in class daily and prepared to answer questions relating to lecture material, cases, assignments, articles, and current international marketing topics. Excessive absences from class will significantly impact your participation credit. Obviously, if you are not in class you are not able to participate in a meaningful way.Case Write-Ups: Cases are an integral part of this course. Each of you is expected to be able to participate in discussion for each case that we cover in class. Typed, case write-ups will be used for the cases and you will work individually on these. You may be asked to lead the discussion for them, so be prepared. These cases serve a dual purpose in that they help prepare you for discussion of the material, thus helping your participation grade in addition to your case grade, and exam grades. Each student must submit each case write up on the day it is discussed in class. Obviously, failing to turn in a write-up on time will be a zero. The write up is due at the beginning of the class on the day which it appears in the syllabus. You may want to keep some notes to yourself on it so that you can participate thoroughly. More information pertaining to thecase write-ups will be distributed in the class.Grading Components:First Exam 100Second Exam 100Final Exam (Cumulative) 100Group Project: Part 1 40Part 2 (& P1 revised) 45Part 3 (& P1&2 revised) 50Part 4 (& P1,2&3 revised) 65Presentation 100Cases (2@50) 100In-class Participation _50Total 750Grading Scale:90 - 100 A88 – 89.9 B+ 70 – 71.9 C-82 – 87.9 B 68 – 69.9 D+80 – 81.9 B- 62 – 67.9 D78 – 79.9 C+ 60 – 61.9 D-72 – 77.9 C 59.9 or less FClass Meeting Schedule Date Topic Covered Chapter 1/12 Course Introduction & Breathe Right video1/17 Scope and Challenge of International Marketing 11/19 Cultural Dynamics in Assessing Global Markets 4Case 1-2: Nestle – Infant Formula ControversyGroup Update: Group members chosen1/24 Culture (cont.) 4Case 4-7: AIDS, Condoms and CarnivalGroup Update: C ountry to study chosen1/26 Business Customs in Global Marketing 51/31 Library Information & representative from Goodness Gracie2/2 Negotiating with International Customers, Partners, and Regulators 19Case 2-6: When International Buyers and Sellers Disagree2/7 Cultural Interaction2/9 Products and Services for Consumers 12Case 4-2: Tambrands“Sensitive Export: Seeking New Markets for…”2/14 Products and Services for Consumers (cont.)12“Toyota: Repositioning the Brand in Europe”2/16 Exam 1 (Chs. 1,4,5,19,12)2/21 International Marketing Channels 142/23 Exporting and Logistics: Special Issues for Business 15Group Update: Part one of Project Due2/24 Friday - Tour of the Port of Wilmington – 10:30 or 2:002/28 Pricing for International Markets 183/2 IMC and International Advertising 16“Benetton – Raising Conscientiousness and Controversy”3/4-3/12 Spring Break3/14 IMC and International Advertising (cont.) 16“Maytag – Bungling a Promotion in England”3/16 Personal Selling and Sales Management 17Case 4-6: National Office Machines: Motivating Japanese Salespeople3/21-3/22 Business Week – no business school classes – go to sessions!! Date Topic Covered Chapter 3/23 Global Marketing Management: Planning and Organization/Segmentation 11“Disposable Income: Diaper Wars…”3/28 Second exam (Chs. 11, 14, 15, 16, 17, 18)3/30 Marketing Research 8Case 2-1 The Not-So-Wonderful World of EuroDisney4/4 Marketing Research (cont.) 8Emerging Markets 94/6 Emerging Markets (cont.) 9“The New Land of